THE LOGO DESIGN BRIEF Dion came to us already having a logo however he felt that it didn't set him apart from the competitors, in fact there was another builder with the same design in town!
THE DESIGN SOLUTION We designed a brand identity that communicates superiority, high quality and style. The use of the rich chocolate tones combined with the earthy orange set Dion's business a part from any competition. The graphic is simple yet has many elements, it shows revolution and development, an abstract D & B as will creating a 'path' that supports the tagline - 'The path to your dream home'.
THE PROJECT OUTCOME Dion now has a unique brand that not only communicates and embodies his business values but also visually communicates them through this sleek design.
May 16, 2016