TARGET MARKET AND CONTENT WORKSHOP
You won’t be able to position what you’re selling to meet customers’ (and potential customers’) needs without knowing who they are. Content that caters to these customers/audience and addresses their journey as a buyer is key to any online marketing strategy.
As we are an approved provider of services through the Regional Partners Network you may be eligible for up to 50% of this workshop series funded. Please feel free, to get in touch with us to find out more,
Part 1 – Target Market
We offer business owners and/or managers of businesses this workshop to align with and build on to, their marketing strategy. The first part of this service focuses on identifying their Target Market/Audience/Buyer Personas, by working through strategies using the current customer base and their ideal customer and what connects these together. We will give you the capability to understand and segment these customers into categories and gain an understanding of how to market to these segments going forward.
Part 2 – Content Strategy
This workshop is based on Content Strategy. Using the personas identified in part one, the business owners/managers will create, and generate a range of content topics using our ‘Tight 5’ methodology, and finish with an understanding of the importance of content in today’s digital landscape.
Part 3 – Content Plan and Schedule
In the third part of the workshop, we will take learnings from part 2 and the business owner/manager will be taught how to implement a content schedule to enable them to bring the content strategy to life.
Areas covered may include but are not limited to –
- Target markets
- Customer journey
- SEM – Search Engine Marketing
- Software options
We can provide this workshop in person or virtually via Zoom
Get in touch to find out how you could get up to Half of this price funded!