When Greig and Murray approached us, they had just begun trading under the name “All Business Solutions".
They had no visual logo or identity to speak of, and although they planned in the long term to offer a range of services from Health and Safety to HR and Recruitment, after a discussion with us they decided to initially focus on Health and Safety, with a brand new name and a fresh beginning. That started by getting to First Base.
From there, the business split into two entities. The first is the traditional website where First Base does Health and Safety checks, Dairy Effluent, and Meth Testing. As these are similar sectors of business, they’re all together on one site.
However, First Base offered one service that was a bit different; a recruitment agency. After talking about the options for a while, we all decided that a new subdomain would be most appropriate.
This one, First Base People + Potential, is all about jobs. John also built this website including the personalised job board. Then Dallen handled the copywriting including the resources section with cover letter and CV templates. Now, it’s clear that the two service areas are related, but separate.
Meet the Client
When Greig approached us, he had just begun trading under the name “All Business Solutions. They had no visual logo or identity to speak of, and although he planned in …Details