The Sheep's Back
Andrea Bullied came to us with an idea to sell affordable beginner knitting kits aimed at a younger audience.
She wanted to share her passion for knitting and natural New Zealand-raised sheep’s wool. For her, knitting was a fantastic way to spend time and create something amazing in the process. But knitting is also difficult for many people to learn, which is why the kits include instructions and all the tools needed. Andrea wanted to spread the joys of knitting, and we were glad to help her on her way to making that dream a reality.
The Sheep’s Back needed fun branding, an e-commerce website and affordable, natural-looking packaging for her kits. Tanya presented Andrea with some creative logo ideas. Then, with input from Andrea, we combined aspects of her two favourite concepts came up with the sassy sheep design used today.
Once we finalised the logo design, we got to work designing and developing the e-commerce website as well as designing and laying out her instruction booklets and bits and pieces for the packaging. When we completed everything, we put up the kits on the new website for easy purchasing with just a few clicks.