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Marketing | October 13th, 2019
Contributor Phil Robinson. Partner, Founder + CE
Trade shows are a fantastic place to raise brand awareness, meet new, high-quality leads, and network with people in related industries. However, doing a trade show right can take a lot of preparation and planning ahead of time.
It’s important to do plenty of planning before the big event so that you can get the most out of it. Going in unprepared is like opening a restaurant without a menu. You probably won’t get much out of it, and potential customers will probably get confused too. So how can you prepare to be a hit at your next trade show?
To know whether or not your trade show is a success, first, you need to set a goal. What do you hope to get out of the event? Do you want to generate more leads? Get more sales? Build a bigger mailing list? Trade shows are great for a lot of different things, and your goal might be different than someone else’s. Just make sure that some way to measure whether or not it went well.
A lot of times, trade shows attract quite the crowd. But even if they don’t, there’s still a lot going on, and a lot of distractions. This noise can be a challenge to navigate through , and even someone planning to make a beeline to your space could get distracted and never actually make it to you.
Knowing and planning for this ahead of time can give you an advantage. If you plan ahead of time how to make your display stand out, you’re more likely to get people to drop by. Do you want people to interact with your display? How can you make this happen? Getting custom-branded trade show materials like signs, flags, stands, and tablecloths show your professionalism and can help you stand out from other attendees.
A sales toolkit is a collection of items that can help out with your sales. For trade shows, this can be common items like pens, paper, and business cards all with your branding and contact info. But a sales toolkit can also have other useful items for quick use like scissors, blue tack, tape, and even baby wipes. Since baby wipes are basically upgraded napkins, they’re great for cleaning up quick messes, plus visitors will appreciate the help!
If you want to make your next trade show a success, these tips are sure to help. Always make sure to set a goal and measure the outcome. Prepare for all the noise and cancel it out with a well-planned display and custom branding. And make sure to bring a sales toolkit; including helpful and useful items in it can be a huge help! But what if you need a little more help? Stop by, fill out the form below, or give us a call here at Back9 and our marketing experts can go over your trade show plans, get you custom-branded exhibition equipment, and help you get an edge on the competition.Back