What Is App Design?
App design combines the user interface (UI) and user experience (UX). While UI lends itself to the overall style of the app (including the colors, fonts, and general look and feel), UX focuses on the actual functionality and usability.
A large number of users abandon an app after using it for the first time. Since users are picky about which apps they use and so quick to abandon those they don’t enjoy, it’s essential to invest time and effort in creating a great user experience. The better the design, the better the chance that a user will engage with it and thus keep using it.
So, the first thing to understand is that there are essentially 3 different kinds of apps.
- Native mobile App
- Web App
- PWA – Progressive Web App
Native mobile apps are the ones you download from the Apple App Store or Google Play. These Apps are stored on your phone. The next type of app is a web app. In simple terms, a web app is essentially a website that is created in a way that’s content fits all screens regardless of the device it is rendered upon. It runs like a website through a web browser like Google Chrome or Safari.
PWA in essence is a regular web app but with some extra potential. Due to the nature of having more functionality than a regular web app, a PWA has the potential to deliver an excellent user experience. A PWA is a high-end blend of web and app experience rolled into one. This means it can provide the best of both worlds in terms of experience on desktop and mobile platforms. This attribute of this web app has led to a huge demand for progressive web app development.
Like a native app, users can install PWAs on their devices and launch them on their devices. Some popular examples of PWA include Pinterest, Trivago, Twitter Lite, and Forbes.
What Factors Should You Consider Before Designing an App?
Just like any other product or service, apps need to be designed, organized and strategized to solve user problems. Before you begin the app design, it’s important to understand what you are trying to achieve. This will help determine, what type of app you may need. If you’re not sure it’s best to discuss this with an app development company (like us). From there it’s important to conduct market research to gain a better understanding of your users. What do users need? What problem are you solving for them? What value will you bring them? Your app’s success depends on knowing these answers.
Great design is not only about great aesthetics; it’s also about matching user expectations. You need to ensure the information architecture of your app matches the user’s mental model, navigation patterns are self-evident, all touch targets (such as buttons) are finger-friendly, and the app content looks equally good on mobile devices as it does on the web at various screen sizes and resolutions.
What Elements Should be Included in a Good App Design?
Creating an app with UI and UX in mind so that it is both beautiful and functional is the essence of good app design. This balance is often difficult to achieve, and it’s almost impossible to build a perfect app without continual cycles of iteration. That’s why designers should treat their own set of app design guidelines as a continually evolving project. It’s essential to create an effective build-measure-learn cycle where every design decision is evaluated according to the needs of your users and your business goals.
The principles in these articles can help you design a better experience, but they won’t replace the need for user research and testing. You’ll need to test your solution with real users to understand which parts of your app design are working and which require improvement. For that very reason, you should encourage user feedback at every opportunity.
It’s easy to identify the parts of your app that require polishing when you have a strong feedback loop in your product design process. It’s recommended that you conduct usability testing sessions on a regular basis, analyzing results and prioritizing necessary changes according to the impact they will have on users.
To match user expectations, it’s also vital to understand what is happening in app design today. Be aware of modern design techniques and product design trends. More specifically, pay attention to the ones that help product teams create an excellent user experience and make effective design decisions.
Read on for more articles about app design best practices and to learn about the latest developments in UX design knowledge.
How much does an App cost?
There is no hard and fast rule for how much an app will cost. First and foremost it depends on the type of app, web, PWA, or Native. And then it will depend on the complexity of the app. Many factorswill influence this as well as the ongoing costs to maintain, update and fix bugs.
Book a free consultation
Quick, what’s your brand’s identity? If you answered with “My logo”, excellent work! If not, then the correct answer is…
Information + Graphics = Infographic! Some experts claim infographics are 30 times more likely to be read than text alone.
The point of good advertising design is to get people talking. And our professional designs do just that.
Print design involves designing the layout of your business cards, flyers, and books, and other printed material.
Videos are popular for a reason. But they need to be high-quality–or else they can have the opposite effect.
Website design is more than just looking good. It also must be intuitive and easy-to-use to keep people coming back.