1st. That’s the best brand position, right? If only it were that simple. Sure, being 1st in Google is great and is a possibility with the help of our Search Engine Optimisation services, but even that won’t matter if you don’t have anything substantial to offer.
Brand Positioning involves the way you present yourself. It’s the structure of your brand, products, and services. Brand positioning is all about the benefits you want people to think about when they hear your name. It’s also your company culture and employee satisfaction. Will you be presented as the brand with the excellent benefits package and great compensation, or the one that underpays and undercuts at every opportunity?
Do you know your core values?
Your core values are the principals of your business, the reason you started it up in the first place. Besides making enough dollars for an oceanfront mansion, (which is technically a result, not a reason), everyone has numerous reasons why they went into a specific field. And there’s always more to it than maximising profit. Maybe you addressed a need that no one else fulfilled. Maybe you had problems finding an honest, hard-working crew in a certain industry. Or maybe you just had a really cool business name and wanted to show off how clever you were and built something around that.
Whatever your reason, those values are an important part of your business and can’t be separated from you. The logo is the face of your brand and all of your other materials create a brand identity for your business – this is the visual representation of your brand. Your brand includes that, as well as everything else that your business does. It’s the way you treat customers, respond to issues, market yourself, and everything else.
The public may decide your values for you
With all of this internet stuff that doesn’t seem to be going away anytime soon, people can hop online and quickly learn anything they want to know about… Well, anything. The majority of people these days would rather look up information on a business instead of venturing in blindly, and one thing they’ll come across is customer reviews.
If you have a product or service that you want to promote, positive reviews are crucial. Anyone who reads past the basic star reading can start to understand how you do business, which becomes a part of your brand identity. Do you fix any issues quickly and conveniently? People take notice. If you don’t like your public image, or just want to have a greater outreach, we can help tailor your brand positioning to your goals so you’re known for what matters to most to you and can be recognized for your positive values.
Are your business goals SMART?
Having a plan is extremely important in business and can help you identify your strengths and weaknesses and form a plan of attack to provide a better experience for your customers and make more money. If you need to work on your plan, visit our planning template page to get a head start.
One of the most important parts of your plan is to make smart goals. And if you’re looking for some inspiration, we have another template to make SMART business goals.
As you can probably tell from the all-caps, SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. These types of goals give you a practical goal post to aim for so you can score the big points while still being realistic.
Are you ready to be SMART?
All you need to do is fill out the form on this page and it’ll to a Google Sheet you can copy, edit and even share with your team, and we’ll send a follow up email with an Excel spreadsheet in case you’d rather have it in that format. There’s no need to be shy; download it now!
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The key to victory is preparation! Our marketing strategies plan for the long game, and we play to win.
Inbound is about creating positive, valuable experiences for people so that they’ll share what you do and keep coming back.