Two Minute Blog: Brand vs Logo

Business | Digital Marketing | Marketing | February 28th, 2019

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Contributor Phil Robinson. Partner, Founder + CE

Two Minute Blog: Brand vs Logo

Welcome to the two minute blog! Each week, we’ll be uploading a short video to our Facebook page with a quick two minute website, design, or marketing tip. To go along with it is this blog series, the Two minute blog. It gets written in two-minutes by typing really fast. Okay, maybe it takes a few more minutes, but it should take about that long to read!

This week’s topic: Brand vs Logo. If you haven’t seen the video yet, you can watch it here or down below. If you don’t feel like watching a video or think that videos drain brain cells into a heap of gooey mush, this blog will cover a lot of the same ideas.

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Aren’t brand and logo the same thing?

All squares are rectangles. But not all rectangles are squares. And there you go! The same thing applies to brand and logo. Your logo is a part of your brand, but your brand includes much more than simply the logo.

So then what’s a brand?

A brand is the set of core values and beliefs of your business and what you represent. It’s not only your products and services, but how you treat customers and even employees. So if people walk inside and instead of “Hello”, you say “Welcome to Pizza Pete’s, the Petest Pizza south of Santa’s House”, then your weird greeting is part of your brand.

All brands have beliefs and values, whether they’re written down or not

It might seem silly to write down what you believe as a business, but customers are going to make the judgment for themselves anyway, so why not give them a push in the right direction? You certainly don’t want to be known as “The one that cheats people” because someone spread bad information and you have nothing to counter it!

But beyond that, customers want to know that they’re in good hands. They want to know why you went into businesses. “I saw a discrepancy I could take advantage of to make a lot of money.” Sure, maybe that’s true. But if you were successful, there was still a need that you fulfilled. And you probably learned a lot along the way too. Talk about that!

The logo doesn’t matter then?

No no, that’s not true at all! Just because your brand is more than your logo doesn’t mean the logo doesn’t matter. Your logo is the visual representation of your brand. It’s what people associate with your product or service. If you have a logo that you’re attached to and people can recognise, then great! Avoid major changes with it or you risk having to regain some of your audience.

But what if you’re a new business or your logo is Meh at best? Professional designers put in a lot of hours to making a logo because of how important it is. Sometimes, a painful amount of hours for something so small. But they look at sizing, colour schemes, symbolism, mood, and a whole lot more. People see it and think of your business, so it’s crucial that it gives off the right impression!

Need help with your logo or brand?

If all of this brand and logo stuff seems a little too much and you’d rather focus on just doing high quality work, we can help. Our dedicated team has specialists for everything from graphic design to writing these blogs, and everyone does what they’re good at! We can help manage your brand and create a new logo that you’ll be sure to love–after all, you have the final say!


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