Essentially, all businesses have a brand, (whether they actually know it or not!) Your brand is not just your logo, in fact it’s not really your logo at all. It is much bigger than that. Your brand is your philosophy and the core values your business is built on, which is ultimately the way in which you do business and how people perceive your business and how they feel when they think about it. You logo is the face of the brand, often the first impression, so we want to make that first impression a good one!