Imagine is about strategy. Planning and thinking of creative ideas – and that all starts with a little imagination.
This is the very foundation of everything we do. It is the starting point for any campaign or promotion. Whether it’s a logo design, a website, signage or an advertising campaign, getting from that initial thought or idea through to execution and then scaling through amplification – it all starts with a clear set of objectives. And an Idea! It’s common knowledge that in order to reach any goal or objective, a plan or strategy is essential.
1st. That’s the best brand position, right? It’s a little more complex and includes you culture, values, and brand benefits.
The key to victory is preparation! Our marketing strategies plan for the long game, and we play to win.
Market research helps you see things from the perspective of other people to see what they really want.
Inbound is about creating positive, valuable experiences for people so that they’ll share what you do and keep coming back.
A buyer persona is a fictional mockup of your typical customers–and it’s a lot less silly than it sounds.
Qualitative Research. That’s research using words and opinions, not the numbers and data one.