If you’ve ever seen a heist movie, you’ve probably watched the big reveal and realized there were a lot of tiny clues that slipped past you. And there were probably some bigger things you wonder how you could have missed. “So they were the ones in the police uniforms all along, of course!” The plans are often long, complex, and every detail matters.
To a lesser degree—and without the help of Brad Pitt or George Clooney (yet)—we create marketing strategies designed to win – at the long game. If you’re unfamiliar with marketing, it might seem like some of the choices are a wee bit sketchy, especially if you don’t see a positive return right away. But this isn’t our first heist; with our experience, we’ll help you steal a piece of the market from right under the competition’s nose.
What will your marketing strategy include?
They say “victory loves careful preparation”, so the key to any good heist is just that. Preparation. And our marketing masterminds start planning far in advance. For example, they may look at nearby competitors and do content analysis on their offerings and customer service. They check social media and see which of your posts are performing best. And they do market research to see who’s buying what you have to offer. With that information, like any good mastermind, they’ll make multiple strategies based on different budgets and performance levels.
And the best part? You won’t be left in the dark until the reveal scene. We create a presentation for you upfront and show you all the data and then various long-term suggestions such as content marketing, event planning, social media schedules, advertising campaigns, training sessions, and much more. Based on our research, we’ll identify areas of improvement and explain how they benefit you in the long term to maximise the possibility of success.
Do I get any input into the strategy?
Actually, not only do you get input, but you’re the boss. The head cheese. The decision dude. While some aspects of our inbound strategy won’t make sense unless you have a digital marketing background, this isn’t our first gig and we’ve helped people cash in big by being careful, targeted, and thinking long-term, but ultimately you know your business, your finances and you understand your industry the best, so we won’t and can’t move forward until you give the A-OK.
To help you make a decision, we’ll go over the key points and let you know what to expect and give you different options. Each option will include a price estimate so that you can choose the one that best fits your budget. For some parts, we’ll want your direct participation in the master plan while other details happen in the background. And then the plan begins. Watch in awe as all the little pieces join together and the winning plan comes to fruition, and smirk as your competitors wonder how they could have missed the clues.
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1st. That’s the best brand position, right? It’s a little more complex and includes you culture, values, and brand benefits.
Market research helps you see things from the perspective of other people to see what they really want.
Inbound is about creating positive, valuable experiences for people so that they’ll share what you do and keep coming back.
A buyer persona is a fictional mockup of your typical customers–and it’s a lot less silly than it sounds.
Qualitative Research. That’s research using words and opinions, not the numbers and data one.