Brides by Donna Rae

Brides by Donna Rae

Brides by Donna Rae

Category
  • Brand Identity

THE DESIGN BRIEF

Donna wanted her business to look and feel glamorous and beautiful – which is the way she wants all of her clients to look and feel too.

Incorporating Peonies and pink was also

essential.

THE DESIGN SOLUTION

We developed an identity that ticked all the boxes. ‘Brides’ is in a pink, quite traditional serif typeface which gives the logo an element of a high fashion feel – given this style is

reminiscent of many fashion magazine brands, such as Vanity Fair and Vogue. The scripted typeface of ‘By Donna Rae’ has a hand written feel, which connects Donna herself as a person to the brand – it’s a signature of sorts.

This is accentuated by the peony graphic which loosely represents a D and an R.

THE PROJECT OUTCOME

The brand identity (or logo) is fresh and vibrant and reflects Donna’s business beautifully.

The identity works consistently across all of Donna’s marketing material.