THE DESIGN BRIEF
Redesign the Kidzone logo to give it a vibrant facelift for the 10th anniversary of the Kids festival.
Simplify the colour palate and styling to make the logo work better across a range of formats including signage and Screen Printing without dramatically revolutionising the logo completely.
THE DESIGN SOLUTION
We designed a cool revitalised logo with a custom logotype which is playful, fun and vibrant. It incorporates ideas and elements such as bats & balls, microphones and ice creams. We decided to keep the Jester graphic as this has been a somewhat iconic mascot of the festival for the past 9 years, but simplified the style and
modernised the colour palate.
THE PROJECT OUTCOME
The new identity for possible the largest Kid’s festival in the Southern Hemisphere, gave it a new lease on life and a great deal more consistnecy across the marketing and advertising material. Tickets were sold out in record time.