Invercargill City Libraries & Archives

Invercargill City Libraries & Archives

Invercargill City Libraries & Archives

  • Brand Identity


In consultation with the Invercargill City Libraries and Archives we determined the library is a place of connection, excitement and community, with the aim to create individual, long-lasting learning and development, that not only nurtures minds, but allows users access to information and services. Whether it be through the traditional means of books, manuscripts, research or the latest digital applications and technology, the Library is a place that each user can call their own.


We set out to then communicate this to the general public. The final concept was initially based on a fingerprint as an identifiable way to communicate ‘yours and ours’ to the viewer, development then led into a ‘digital pathways’ element that also  combined the birds eye view or side on view of a book. Through the logo we are able to  communicate pathways, connectivity,  community and ownership. This allows the viewer/user to identify with the sense of  belonging.


The graphic represents and epitomises what it means to be a part of the Library and to be able to create your own place of engagement, relaxation and passion, (again) through the idea of symbolizing pathways, connectivity, community and sense of ownership.

Comprehensive brand guidelines were also developed to ensure the marketing material produced going forward by the client’s In-house design team would maintain the consistency that is imperative in communicating any brand.