THE DESIGN BRIEF
Create a new logo that reflects KOGS is the best option for small business start ups to ensure their accounting and office work doesn’t suffer whilst they are spending their time working in the business.
THE DESIGN SOLUTION
We designed a logo graphic as an owl which is commonly thought of as being symbolic of wisdom and knowledge. We backed this up by creating the tag line as a directive – “use your time wisely”. The cogs
element was used to create the eyes of the owl which tie back to the name KOGS, which a play on accounting terminology. They are literal but also somewhat subtle which suggest the idea that KOGS will keep the business running and
organised behind the scenes.
THE PROJECT OUTCOME
We developed a function and versatile logo which effectively represents the business.