THE DESIGN BRIEF
Cory came to us recently wanting to rebrand his roofing business. He knew he wanted us to to create a new, modern high quality look and feel, to better communicate the level of quality and workmanship of the work they carry out.
THE DESIGN SOLUTION
We developed a modern and clean identity that communicates quality workmanship and the good old fashioned southland tradition of hard work. This is achieved in part by the
silhouette of “the roofer” who is using the more traditional hammer an nail (as opposed to the modern day drill and roofing screw), which also reiterates the idea of quality workmanship.
THE PROJECT OUTCOME
Going forward, with clear direction around fonts and usage, McDowall Roofing now have a logo which is far more professional and
versatile, which will consistently work on a number of applications for them to continue to build a strong visual brand to communicate their values and beliefs to their own potential customers.