August 8th, 2025

If you’re running a business in New Zealand in 2025, your website isn’t just a digital business card; it’s the engine that drives leads, sales, and trust. And if you dont have the budget for a custom web design or Growth-Driven Design, then picking the right website builder? It matters. A lot.

But with so many options out there, it’s easy to get lost in the noise. From global platforms like Wix and d

Why Choosing the Right Website Builder Matters

The digital space in NZ is more competitive than ever. Your website needs to work hard, bringing in leads, converting customers, and reflecting your brand. The platform you build it on can either set you up for success or hold you back.

The Best Website Builder NZ companies use in 2025 should:

  • Be easy to use
  • Load fast across all devices
  • Support local SEO
  • Allow for future growth

It’s not just about looking good. It’s about performance, flexibility, and alignment with your wider strategy.

What to Look for in a Website Builder

When evaluating platforms, focus on features that help your business grow — not just launch.

Key features to prioritise:

  • Mobile responsiveness across all devices
  • Customisable templates and branding options
  • SEO tools built-in (not just optional)
  • E-commerce capabilities (if applicable)
  • Integration with CRM or marketing tools
  • Clear pricing and scalability

Many builders offer the basics — but the Best Website Builder NZ businesses should choose will help you do more, with less manual effort.

Website Builder Comparison for NZ Businesses

Here’s a look at some of the most popular options, how they stack up, and who they’re best suited for.

Wix

Great for small businesses wanting a fast, DIY option. Offers a drag-and-drop editor with decent flexibility.

Strengths:

  • Easy to use
  • Large app marketplace
  • Lots of templates

Drawbacks:

  • Ads on free plan
  • Limited scalability for complex sites

Squarespace

Known for design. Ideal for creatives and service businesses who want a clean, visual-first site.

Strengths:

  • Beautiful templates
  • Built-in e-commerce
  • Simple editing

Drawbacks:

  • Less flexible for developers
  • Monthly cost can add up

WordPress.com

A strong choice for content-driven sites. Offers powerful features, but comes with a learning curve.

Strengths:

  • Great for blogging
  • Large plugin library
  • Solid SEO potential

Drawbacks:

  • Complex for beginners
  • Many features locked behind paid tiers

Shopify

Built specifically for e-commerce. Excellent if you’re selling physical or digital products online.

Strengths:

  • Strong product and payment tools
  • Reliable hosting
  • Designed for conversion

Drawbacks:

  • Less relevant for non-retail sites
  • Monthly fees + app costs can stack up

GoDaddy

More basic, but good for businesses needing a quick start. Offers domain + site builder in one.

Strengths:

  • Affordable
  • Simple setup
  • Fast to launch

Drawbacks:

  • Limited design flexibility
  • Not ideal for growing businesses

AMPLIFY

Built for Kiwi businesses who want more than just a website. Amplify HQ, combines a fast, responsive website builder with integrated CRM, booking tools, forms, marketing automations and local support. And from as little as $40 + GST per month, for Amplify CORE on an annual plan. Need help building out your website on Amplify HQ? We can help!

Strengths:

  • Designed for business growth
  • Mobile-first
  • Local NZ-based support from Back9
  • Includes marketing tools and CRM
  • Pay NZ Dollars
  • Basic Ecommerce – Digital products in particular

Drawbacks:

  • SEO and Schema-Mark-up need added to pages independently, so some knowledge is needed for DIY (although most people using Website builders don’t tend to implement SEO)
  • Not ideal for comprehensive E-commerce (i.e. Products with variations, such as size, colour etc)

If you’re looking for the Best Website Builder NZ businesses can grow with long-term, AMPLIFY should be on your shortlist.

Best Budget or Free Website Builder Options

For startups and sole traders, budget can be tight. These platforms offer entry-level options — but be aware of limitations.

Top free or low-cost options:

  • Wix – Free tier available (includes ads and branding)
  • Weebly – Known for simplicity, includes free plan
  • WordPress.com – Has a basic free version with upgrade paths

These can be useful to test ideas or get online quickly, but often lack the features needed for serious business use.

How to Choose the Best Website Builder for Your Business

Choosing the Best Website Builder NZ businesses should use comes down to one thing: your goals.

Ask yourself:

  • Do you need a simple brochure site or a lead-generating machine?
  • Will you be selling products or services online?
  • Is ongoing marketing or automation important to you?
  • Do you have time to manage the site yourself, or want support?

Match your needs to the platform’s capabilities — not just today, but 6–12 months from now.

Final Thoughts: What’s the Best Website Builder NZ Businesses Should Choose?

Like anything in life or business, there’s no universal answer, but there is a right answer for your business.

If you’re a startup or side hustle, Wix or Squarespace might do the job for now.

But if you’re serious about digital growth, lead generation, and a system that supports your marketing, and has a support team on the ground then AMPLIFY offers a tailored solution for NZ businesses ready to scale.

It’s built for performance. Backed by real people. And designed to help Kiwi businesses do more with their digital presence.

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