About Us

Driven by purpose. Built for Impact.

At Back9, we’re more than a digital agency—we’re your strategic growth partner. We help businesses transform their digital presence into an ever-evolving competitive edge through Growth-Driven Design (GDD).

We empower businesses to thrive in an ever-evolving digital world by redefining how websites, software, and digital assets are built. Every solution we create is designed to adapt, grow, and deliver real results—just like your business.

Tanagroa Walker and Staff member in the yards on farm discussing the farm 4 life app
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Southland Honda Motorbike
Competitors running the Kepler-Challenge
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New-Zealand-Flying-Doctors-Aircraft-at-night

What sets us apart

  • Growth-Driven Design – We build digital solutions that evolve with your business.
  • Agile, data-driven strategy – every decision we make is backed by real user insights.
  • Long-Term Partnerships – We don’t just launch websites; we grow them.
  • Continuous Optimisation – We ensure your digital presence stays ahead of the competition.

Meet the team behind the growth

Phil-Robinson-Founder-Back9-Digital-Invercargill-Wellington

Phil Robinson

Partner, Founder + CE

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Alli-Robinson-Shareholder-Back9-Digital-Invercargill-Wellington

Alli Robinson

Shareholder

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Gus-Simoes-Digital-Marketer-Back9-Digital-Invercargill-Central-Otago

Gustavo Simões

Digital Marketing Specialist

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Whetu-Taita-Full-Stack-Developer-Back9-Digital-Invercargill

Whetu Taita

Senior Developer

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Joshua-Suprianto-Full-Stack-Developer-Back9-Digital-Invercargill

Joshua Suprianto

Full Stack Developer

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Ozzy-Border-Collie-Aussie-Back9-Studio-Barketing-Manager-Creative

Ozzy!

Barketing Manager

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Are you our next team?

We are always glad to hear from people who want to help our clients grow.
Get in touch

Our IDEA Framework

We believe great digital experiences don’t happen by accident. That’s why we follow our IDEA framework to drive innovation and measurable success. This is how we ensure every project we launch doesn’t just meet expectations—it exceeds them.

  • Imagine – We explore bold ideas, identify opportunities, and create visionary digital strategies.
  • Design – We craft seamless, high-performance digital experiences that engage and convert.
  • Execute – We bring digital assets to life with precision, ensuring every element delivers impact.
  • Amplify – We refine, optimise, and evolve—turning digital tools into powerful growth engines.
See How We Work
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Our mission is clear: To redefine how websites and software are built through Growth-Driven Design.

We imagine a world where digital isn’t just functional—it’s better.
That’s why we focus on creating seamless, high-performance digital experiences that inspire, engage, and drive results for businesses and their customers.

Our Values

It’s not just about company culture. Our Values are a CHOICE, and the way that we’re a CHOICE agency and a great CHOICE for marketing in Southland and beyond.

Community

Connecting people with purpose.

Hunger

Going above and beyond.

Open Minded

Pushing boundaries.

Inspire

Turning ideas into action.

Collaborate

Working together to win.

Empathy

Genuine care and respect.