Google Ads

Google Ads puts your business in front of potential customers right when they’re searching for products or services like yours.

It’s highly targeted, cost-effective, and measurable. You set your budget, only pay when someone clicks, and can start seeing results immediately.

No matter the size of your business, Google Ads can help you reach your ideal audience, drive traffic, and boost sales.

It’s a powerful tool to grow your business in the digital age!

Already Running Google Ads?

Grab yourself a Google Ads Audit. We’ll take a look at your account and let you know what is working well and what could be improved. Best of all – it’s FREE.

Do Google Ads Even Work? Well, Yes. Yes They Do...

Don’t just advertise. Connect with your audience. You’re not just getting your name out there—you’re putting your business directly in front of people actively seeking what you offer.

So, do Google ads work?

The short answer is Yes. Google Ads work bloody well – BUT… That’s if campaigns are set up and managed correctly! That’s where Back9 comes in – we know what works! Your business can be very successful with expert Google Ads management.

PPC is actually a form of search engine marketing that uses non-intrusive methods to help users with their queries, providing helpful and relevant results. The consumers attitude changes when the content provides useful information instead of an interruption!

Want to get to the top of search results?

Google Ads determines which ads to show and where to place them using a combination of your bid amount and ad quality. This system rewards relevant, high-quality ads by potentially giving them better positions, even if they’re not the highest bid. By balancing these factors, Google aims to display ads that are most useful to searchers, benefiting both advertisers and users. Essentially, it’s not just about how much you spend, but also how well your ad matches what people are looking for.

How much do these ads cost?

What do google ads cost? Well, The cost depends on a number of factors. Perhaps most important though is the amount of competition in the area for your industry. The more competitive a keyword is, the higher the cost (as more people want them).
It’s simple Supply and demand, firsthand.

But what about if you don’t have as much to spend on ads as companies like Adidas or Amazon?

Google Ads offers a flexible approach to budgeting. While higher spending typically yields more results, you don’t need a massive budget to see impact. For small businesses new to Ads, we suggest starting with a monthly ad spend of $500-$600. This initial investment allows you to test the waters and gauge effectiveness. Remember, though, that well-managed campaigns often deliver returns that grow proportionally with your investment. So as you become more comfortable and see positive results, scaling up can lead to even greater rewards.

What about management fees?

In regards to fees, you should expect to pay anywhere from $500-$1000 + GST per month. That’s on top of the ad spend. Something else to note is that Google also charges GST in New Zealand, so this means you can also claim that back too.

There are several ways to maximise your budget usage and can use different payment models depending on what’s important to you. If you want people to click on your ad, for instance, a pay-per-click model is great for that. Other options include pay-per-conversion, impression, and more. You can leave all that technical stuff to the experts at Back9 and you’ll enjoy all the rewards!

Get your Google Ads managed by the certified professionals at Back9

You may be asking “Can I manage Google Ads myself?” Well, the short answer is sure. But would you service your own car or change and rotate your own tyres? No matter your business size, having your campaigns managed by certified professionals will help get better results.

Back9 has an experienced team that can manage the account and make changes to optimise performance for maximum impact on campaigns. The platform has dozens of settings that might be affecting what kind of ads work best and the price – but thankfully we’re experts in this area too so we make sure your ads are optimised within our set Google Ads Management fees.

Woman touching screen with word 'audit'.

Are your Google Ads Adding Customers or Adding Costs?

Google Ads is the simplest and most effective way to get your website at the top of Google fast. While we always recommend following Search Engine Optimisation best practices, those take time and resources to take effect and get your site ranking naturally on Google. But when you need to get to Page 1 fast, this service is your best resource.

Since you already have an ads account, you’re already several steps ahead of many businesses out there. But are your Google Ads adding customers or just adding more costs?

The audit is free – so what’ve you got to lose?

Grab Your Google Ads Audit