Digital Marketing

Digital Marketing is the pretty broad term, and as such it’s not always to get your head around. The fact is it’s made of a range of specialised services. Scroll on to find out more.

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Digital Marketing is Simple... But is it not Easy!

Digital Marketing is an absolute minefield. There are so many aspects to it. From Buyer Personas and Target Audiences to a lot of Acronyms… SEO, SEM, PPC, ROAS, and more. Because there are so many aspects, it is important to understand which will work for you, your business, and your budget.

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Where do you even start?

Well as with anything, it’s best to start at the beginning.

In order to understand what actions you need to take (Drive), you need a direction.

And to know the right direction, you need to know the destination. In short, you need a Plan and a set of Goals

Gone are the days of businesses and advertisers having the power. The digital age has given all of the power to the buyer. We watch TV (or consume content on our own terms – in our own time). We research products online and review prices, before making our final decision. In most cases, the decision is made before even contacting the company.

This means we need to understand who our potential customers are and what they want. And how they want to be sold to. Only then can we employ effective solutions to cater to their needs.

We do this through a range of other services: Inbound Marketing – Buyer personas, Buyer’s Journey, Content Marketing, SEO, SEM, Website Design, analysis, and continuous improvement.

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Start Here

Our Digital Marketing Roadmap will help you set Goals, and understand the Destination. Only then can you make an effective plan to get there. And better still it is up to 50% government-funded!

Click the button below to find out more about the Roadmap.

Digital Marketing Roadmap