Growth-Driven Design: Simplified

Growth-Driven Design: A Smarter Way to Build Your Website
Traditional websites are broken! They are static, costly and quickly become outdated. At Back9, we do things differently. Our Growth-Driven Design (GDD) approach launches a lean, high-performing site fast, then improves it monthly using real data. Growth Driven Design is simplified at Back9, making it not just a website—it’s a living, evolving digital asset designed to grow with your business and deliver results. If you’re serious about lead generation, performance, and long-term ROI, GDD is the clear choice.

Growth-Driven Design (GDD) – Full Inclusions Overview (of what can be included)

Strategy & Setup

• Launchpad Website
  • A streamlined, high-impact version of your website launched quickly to start collecting user data
  • Prioritised pages such as Home, Services, Contact, About, Testimonials
  • Built to be fast, secure, mobile-friendly, and optimised for conversion
• Strategy Phase
  • User persona development
  • Customer journey mapping
  • Keyword research and SEO planning
  • Competitor analysis
  • Wireframing and UX strategy
  • Clear goal and KPI alignment
• Analytics and Tracking Setup
  • Google Analytics 4
  • Google Tag Manager
  • Heatmapping tools (e.g. Hotjar or Microsoft Clarity)
  • Event and conversion tracking
  • UTM tagging structure for campaigns
• Tool and Platform Integration
  • Google Business Profile creation or optimisation
  • CRM integration (e.g. HubSpot, SharpSpring, Zoho)
  • Email marketing tools (e.g. Klaviyo, Mailchimp)
  • Live chat or AI chatbot setup
  • Booking systems or calendar tools if required

Design and Content

• Conversion-optimised UX and UI design
• Custom responsive layout for desktop, tablet, and mobile
• Modular page templates for scalable growth
• Copy editing or content refinement (or full writing if scoped separately)
• Image preparation and optimisation (web-ready, compressed, tagged)
• Structured data and schema markup for SEO performance

Ongoing Optimisation

• Monthly Reporting and Strategy Sessions
  • Website performance analytics
  • User behaviour insights
  • SEO keyword tracking
  • Ad and conversion performance reviews
  • Data-driven improvement planning
• Continuous Improvement Sprints
  • Rolling updates based on live data
  • May include:
    • New landing pages or sections
    • Design enhancements or layout tweaks
    • Navigation improvements
    • Content updates
    • Speed and performance tuning
    • Conversion rate optimisation (e.g. A/B testing)
• SEO Enhancements
  • Ongoing metadata and on-page SEO updates
  • Keyword targeting refinements
  • Link-building campaigns
  • Blog/article planning and publishing
• Marketing Support
  • Google Ads and Meta campaign strategy
  • Landing page creation for campaigns
  • Lead capture enhancements
  • Retargeting and funnel development
  • Newsletter templates and automation setup

Maintenance and Support

• Routine updates to plugins, themes, and CMS core
• Site security monitoring and protection
• Automated daily/weekly backups
• Uptime monitoring and priority support
• Technical troubleshooting and bug fixes

Optional Add-ons

• Video production and editing
• Photography direction and asset production
• Brand refresh or full brand development
• Full-service content writing or re-writing
• E-commerce functionality and improvements
• Multi-language site configuration
• Custom training guides or client documentation
• Strategy workshops and consulting sessions

Key Differences to Highlight

• Traditional websites are fixed and often become outdated quickly. They are a one-time cost but deliver limited long-term value.
• Growth-Driven Design – simplified- treats your website as an evolving business asset. It spreads your investment and delivers ongoing results.
• GDD reduces risk, increases agility, and turns your site into a tool for continuous improvement, marketing, and lead generation.