Growth-Driven Web Design
Is every website different?
Every website is different! So it’s key that you let the performance metrics and experience guide the flow of your focus.
Each quarter, you should reassess how to divide your continuous improvement efforts between each focus area based on performance metrics. Once your quarterly focus area is set, it’s important not to shift. Shifting focus can create a lot of motion with little actual improvement.
Once you’ve determined your focus area, it’s time to complete user experience research. For instance, this helps us to understand what challenges or friction points your website users are running into. Similarly, what’s preventing their progress.
Once there’s a good understanding of the challenges, your team will brainstorm all sorts of new action items to build. These items will drive user value while improving the performance metric in the current focus area. All ideas should relate to your team’s current focus area.
With a list of brilliant ideas, it’s now time to prioritize the list to identify the highest impact action items we can implement to boost performance in the focus area.
Based on your workload capacity, we’ll go down the list and select the high-impact action items until you run out of capacity. Anything you don’t get to will be reconsidered in the planning step of the next cycle.
A website is your hardest working sales person...
Websites are like staff: An investment, not a cost!
Imagine if as a business owner, you could hire and train the ideal staff member for your business, a perfect salesperson. They would comprehend everything about your products and understand just what prospective customers need to know so that they’ll decide to choose you over your competitors more often than not.
Growth-Driven Web Design allows you to constantly measure, rethink and adapt. Much like appraising and training your staff. If you believe in putting in the time and effort to upskill your crew, then Growth-Driven Web Design may be for you!