Amplify HQ vs Monday.com: Which Platform Is Right for Growth-Focused SMBs?

Choosing between Amplify HQ vs Monday.com isn’t really about features. It’s about intent.

Most small business owners we work with aren’t short on tools. They’re overloaded with them. CRMs, project boards, inboxes, forms, spreadsheets; all doing something, but rarely working together.

The real decision comes down to this:

• Do you need an operational system to manage internal work?
• Or do you need a revenue system designed to generate, nurture, and convert leads?

This comparison is written to help you make that call clearly, without sales hype, and without pretending one tool does everything.

What Is Amplify HQ?

Amplify HQ is a unified sales and marketing platform built for Back9 Digital clients.

Its job is simple and specific:
turn website traffic into qualified leads, and leads into paying customers.

Amplify HQ brings your website, CRM, forms, calendars, automation, and messaging into one connected system. Instead of jumping between tools, everything works together by design.

This means:

• Leads are captured automatically
• Follow-ups happen without manual chasing
• Conversations stay in one place
• Your website becomes an active sales asset, not a static brochure

Amplify HQ is built for businesses that want fewer tools — and better outcomes.

What Is Monday.com?

Monday.com is a powerful work management platform designed to organise internal operations.

It excels at:

• Project tracking
• Task management
• Workflow visibility
• Team collaboration

Monday.com is an operational OS. It helps teams deliver work efficiently once that work already exists.

What it is not designed for is:

• Lead capture
• Sales automation
• Website-to-CRM workflows
• Marketing funnels or conversion optimisation

That distinction matters.

The Core Difference: Operations vs Revenue

The choice between Amplify HQ and Monday.com reflects where your business bottleneck actually sits.

Category	Monday.com	Amplify HQ
Primary role	Internal operations	Sales & marketing engine
Core users	Delivery teams, project managers	Business owners, sales & marketing
Main goal	Organise existing work	Generate and convert new work
Website integration	Limited	Native and central
Automation focus	Internal efficiency	Lead follow-up and conversion

If your main challenge is managing delivery, Monday.com is a strong fit.
If your main challenge is creating consistent demand, Amplify HQ is built for that job.

Amplify HQ Pricing Plans

Amplify HQ is available across four standard packages. Each tier unlocks a deeper level of capability, depending on how serious you are about growth, automation, and scale.

You can move between plans as your business evolves. No lock-in. No long-term contracts.

Starter — $79 + GST per month

For businesses that want a clean, reliable foundation

The Starter plan is designed to get you set up properly without overcomplicating things. It gives you the core systems required to manage contacts, conversations, and basic operations in one place.

Includes:

• Amplify Core – Central CRM to manage contacts, companies, and activity
• Amplify Ops – Basic operational tools to stay organised
• Secure hosting, SSL, and platform access
• Ideal if you’re early-stage or replacing spreadsheets and inbox chaos

Best for:
Sole traders or small teams who want structure before scale.

Grow — $199 + GST per month

For businesses ready to generate and manage leads

The Grow plan introduces lead handling and workflow automation. This is where your website and marketing activity start working with your systems, not around them.

Everything in Starter, plus:

• Amplify Lead – Capture and manage enquiries from forms, funnels, and landing pages
• Amplify Flow – Automations for lead notifications, follow-ups, and simple journeys
• Better visibility from first enquiry to next action

Best for:
Businesses actively marketing and wanting faster response times and fewer missed opportunities.

Pro — $249 + GST per month

For businesses turning marketing into a system

The Pro plan is where Amplify becomes a true revenue engine. It connects conversations, bookings, and follow-ups into a single, manageable workflow.

Everything in Grow, plus:

• Advanced automation logic and workflows
• Deeper insight into lead behaviour and engagement
• Improved control over how prospects move from enquiry to booked work

Best for:
Growth-focused businesses that want consistency, not guesswork.

Unleashed, The Pro Scale — $499 + GST per month

For teams serious about scale and visibility

Pro Scale unlocks the full Amplify HQ ecosystem. This is a unified system designed to support higher volumes, multiple channels, and more complex sales processes.

Everything in Pro, plus:

• Amplify Scale – Advanced reporting, segmentation, and scalability tools
• Unified inbox across email, SMS, and social channels
• Built for higher enquiry volume and multi-channel engagement
• Designed to support teams, not just individuals

Best for:
Established businesses scaling lead flow, sales activity, and team involvement.

Annual Plans (Save Over 16%)

Each plan is also available on an annual subscription, saving over 16% compared to monthly pricing.
Ideal if you’re committed to building systems properly and want predictable costs.

Choosing the Right Plan

If you’re unsure where to start, the rule of thumb is simple:

• Starter = organise your foundations
• Grow = capture and respond to leads
• Pro = systemise growth
• Pro Scale = scale with confidence

If you’d like help choosing the right tier, a short exploratory session will usually make it obvious within 15 minutes.

No pressure. Just clarity.

Why Automation Creates Leverage

Automation isn’t about removing people. It’s about removing friction.

When your website, forms, inbox, calendar, and CRM are disconnected, leads leak out of the system. Follow-ups are late. Conversations get lost. Opportunities stall.

Amplify HQ removes that friction by design.

A clear example is the Unified Inbox in Amplify Pro. All conversations: email, SMS, and social, live in one place. No switching tabs. No missed messages. No guessing who replied last.

That’s how systems turn attention into revenue.

The SEO and Lead Generation Reality

We often explain this using a simple analogy.

A basic template website is like a Suzuki Swift. It gets you on the road. It’s affordable. It does the job.

A growth-driven platform is closer to a Ferrari. Built for performance, not just presence.

If your website’s job is to:

• Rank on Google
• Capture enquiries
• Book meetings
• Support sales conversations

Then it needs to be connected to a system that can actually do that work.

Without integration, you’re not building a growth asset, you’re just hosting pages.

Amplify HQ vs Monday.com: Which Should You Choose?

Choose Monday.com if:

• You already have strong lead flow
• Your main challenge is delivery and coordination
• You need deep task dependencies and internal reporting
• Sales and marketing live elsewhere

Choose Amplify HQ if:

• Lead generation is inconsistent
• Follow-ups are manual or slow
• Your website isn’t pulling its weight
• You want one system focused on growth, not admin

Final Thoughts: Software Is Only Half the Equation

Tools don’t create results. Systems do.

Monday.com is a global SaaS platform built for scale. Amplify HQ is delivered with local support from teams in Invercargill and Christchurch who understand how New Zealand businesses actually operate.

The GainLine move isn’t adding more tools.
It’s choosing fewer tools that work together properly.

If you want to clarify your growth architecture, you can book a complimentary exploratory meeting or start with a Digital Marketing Roadmap to identify where your biggest leverage really sits.

No hype. Just clear next steps.