Great Digital Marketing IDEAs start with Imagination

At Back9 Imagine is the starting point for success and the 1st step in the I.D.E.A. digital marketing framework

Whether that content is a Logo, a custom website, a brochure, business cards, packaging, signage, or an advertisement design, the key, is for us to figure out how we want the user (or viewer) to engage with the content and also try to determine how they will react and respond to it – in a positive way.

At Back9 Imagine is about strategy. Planning and thinking of creative ideas – and that all starts with a little imagination.

This is the very foundation of everything we do. It is the starting point for any campaign or promotion. Whether it’s a logo design, a website, or an advertising campaign, getting from that initial thought or idea through to execution and then scaling through amplification – it all starts with a clear set of objectives. And an Idea! It’s common knowledge that in order to reach any goal or objective, a plan or strategy is essential.

So how can we avoid this common mistake?

It’s simple really. Ultimately you need to know what your overall marketing goals are. In other words, if you’re not sure where to start- well you’re not alone. This is where the importance of Starting Smart comes into play, knowing WHY you’re in business in the first place. And having this articulated will help with this. Knowing where you come from and what you want to achieve is half the battle. The following quote by NZ celebrity chef Al Brown sums this idea up perfectly in Depot, The biography of a restaurant: “Underestimate the importance of creating a brand for a product or service at your own peril.
I see this everyday: people think if they have a great product, the work has been done and it will literally sell itself.
Anyone can make a great product; it’s the love, vibe, story and the feeling you portray around that product that will sell it.
Time and time again people skimp in this area, then wonder why the product is not successful. They don’t understand that you can’t stand next to your product 24/7 extolling the passion behind it to every potential customer. The product or project must stand on its own two feet and tell the story itself. This is WHY the brand Identity, design, backstory and all the collateral around the product are equally if not more important than the product itself.
This is the X-factor which is often hard to pinpoint or explain – It’s just there.”

Let’s have a yarn.

Zoom chat, phone call or a chin wag over a coffee (made in our Italian coffee machine…), we would love to hear from you. Let us know what you need and we can sort the rest.

P.S. Promise there’ll will be no obligation or harassing follow up phone calls!