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Ready to Grow With UX That Works?
Ready to Grow With UX That Works?
What UX/UI Design Really Means for Your Users
Good UX/UI design helps people move through your website or app with confidence. Every scroll, click, and tap should feel natural — like the next step was obvious all along. When the experience flows effortlessly, users stay longer, explore more, and are far more likely to convert.
If your design causes hesitation, confusion, or wasted clicks, that friction directly impacts sales, enquiries, and trust. Our role is to remove that friction entirely — replacing it with clarity, delight, and momentum.
The Business Benefits of Great UX/UI Design
Investing in UX/UI isn’t a creative indulgence — it’s a growth strategy.
- Higher Conversions: Clear pathways and purposeful design mean users act faster.
- Stronger Retention: When people enjoy your site or app, they return — and refer others.
- Reduced Rework: Early user testing prevents costly fixes later.
- Improved Accessibility: Inclusive design expands your audience and strengthens your brand reputation.
- Better ROI: Every design decision is measured, refined, and aligned with your business goals.
When your users win, so do you.
Our Process: Designed Around Real People
Our approach to UX/UI design is guided by our IDEA Framework — Imagine, Design, Execute, Amplify. It’s how we ensure every decision stays grounded in user behaviour and business goals.
1. Imagine: Understand the User
We start by learning who your users are, what they value, and where they struggle. Through research, heat maps, and analytics, we build a clear picture of what your audience really needs.
2. Design: Create the Experience
With insights in hand, we craft wireframes and visual designs that balance brand personality with usability. Every button, headline, and colour choice has intent — to guide users towards meaningful action
3. Execute: Bring It to Life
Once approved, our developers transform designs into fast, responsive pages or interfaces that perform perfectly across every device. Accessibility, speed, and security are standard, not add-ons.
4. Amplify: Test and Improve
The work doesn’t stop at launch. Using Growth-Driven Design (GDD) principles, we monitor behaviour, test improvements, and refine over time. The result? A user experience that keeps evolving and improving.
How Much Does UX/UI Design Cost?
The Honest Answer (No Smoke, No Packages)
UX/UI design isn’t priced like a template or a theme, because no two user experiences have the same friction, complexity, or opportunity.
The cost depends on:
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How many user journeys need improvement
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Where users are dropping off or getting stuck
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Whether you’re refining an existing experience or rethinking it entirely
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How fast you want to regain momentum
(Excluding any development), for a small scale UX/UI project you should expect to at least $2500 + GST. For large Scale projects, well they can be any where from 15,000 – 50,000 +, but one thing is fir certain, anyone offering “full UX/UI” for a fixed low price is usually just repainting screens, not solving real problems.
UX/UI Is About Removing Friction — Not Making Things Prettier
Good UX/UI is an investment in:
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Research and insight (understanding real user behaviour)
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Strategic thinking (deciding what to change and why)
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Design that guides action, not just attention
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Testing and iteration over time
In other words, you’re not paying for pixels — you’re paying for clarity, confidence, and conversion momentum.
Why Back9?
We’re not just designers, we’re strategists who understand how people interact online. Our team blends psychology, data, and design to create seamless digital journeys that convert.
- Specialists in Growth-Driven Design (GDD) and UX/UI research
- Backed by the IDEA Framework for strategy and continuous improvement
- Collaborative approach with full transparency
- NZ-based team trusted by brands nationwide.