Free Guide To Marketing Trends

What are the Marketing Trends for 2020?

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There’s but one constant in digital marketing: change.

Take a look at just one aspect of digital marketing—Search Engine Optimisation for instance—and the difference between the now and 10 years ago in 2010 is incredible.

In 2010, backlinks were far and away the most important part of SEO. This lead to some very unusual strategies, including one infamous case where a company purposefully had terrible customer service and angered customers to get more links. There’s no such thing as bad publicity, right? (Google made an update shortly after the story broke).

Since then, Google has made dozens of updates to provide users with better results, including the recent BERT Update that helps the search engine understand prepositions like “to” and “on” better. For 2020, many of the things that worked in 2019 will still be valid.

But there are some changes in the works and some alterations in trends that you can use to your advantage to help meet the new trends instead of chasing after them.

In this eBook, we’re going to go over 9 important marketing trends for 2020. Some areas we’ll cover include voice search, changes to the search engine results page, video content, and other important elements.

Since digital marketing has as much jargon as sandflies at Milford Sound, we’ll also explain some common terms through a glossary at the side of the page, with a full version at the end of this eBook. And as with most things in digital marketing, while it’s advantageous to tailor your marketing towards the latest trends, it’s most important to match what your particular audience wants or needs.


1. Siri, Voice Search

Siri, Voice Search

Once a gimmick that gave lacklustre results, voice search has garnered quite a following since it first came out. No longer are you likely to get absurd results like “Hi Kelly, Death calling.” (It was dad) or “Mom died in surgery today” (Mom had eye surgery) like was commonplace in the early days.


2. Video – Now Streaming

Video – Now Streaming

Vines. Tik-Toks. Comprehensive cinematographic critiques. No matter what you’re preferred topic to watch is, there’s no doubt that videos dominate the internet and are important to just about anyone using it.


3. Position Zero: Take that #1!

Position Zero: Take that #1!

First place is the best right? Maybe at one point, but not anymore. Enter Position Zero, the zeroth place. Position Zero is the true top spot of the SERP world. So what exactly is Position Zero, and how do you get there?


4. Interactive Content that clicks

Interactive Content that clicks

Would you rather see your favourite band live in concert or listen to a song on the radio? For most people most of the time, going to the event in person would be better; especially if you can interact with them with a VIP pass!


5. Instant Messaging

Instant Messaging

With all of the different ways to get in a touch with a business today, it can be a challenge to keep up with all of the various channels of communication as a business owner. But instead of customers being understanding about this, the current trend is that with more communication methods, customers expect to get a response faster than ever.


6. Slippery Slope of Consumer Trust

Slippery Slope of Consumer Trust

Back before the internet was common-place, it was sometimes difficult to tell what was fact and fiction about a product or service. If you didn’t personally know someone who used it or find a review in a consumer review magazine, the best bet was what the salesperson suggested. Many tried to connect customers with the right product for them, but others were a bit more dodge with the sole goal of upselling.


7. Mass Marketing no mas

Mass Marketing no mas

Since consumer trust is at an all-time low, it makes sense that Mass Marketing is also less effective than ever. People don’t want to be seen as a number in a giant machine. Instead, if we’re being marketed to, we want it be something we could actually be interested in.


8. All about the experience

All about the experience

For a lot of companies, especially ones with a high price tag for goods and services, getting customers is more of a marathon than a sprint. Having a one-off customer helps the bottom line, but it’s the returning regulars who really make a business thrive. And how do you earn regulars? Give them a great experience they can’t get from the competition.


9. Multiply, Socialfy

Multiply, Socialfy

New Social Media Platforms are popping up all the time. Some rise and quickly die (RIP Google+) And sometimes, a new behemoth will dethrone the old king and send him into exile (Remember MySpace?). But now that social media has become an accepted part of life, some of the reigning platforms won’t go down easily.


Conclusion

2020 is going to bring a lot of new things. Google will probably come up with a surprise update or 5, that changes the way we think about search engines or SEO. Maybe some kind of new technology will be announced like affordable AR headsets for everyday use. We don’t know for sure.

But we do know what the trends were for the end of 2019 and that there are many things that are unlikely to change. Videos are becoming more popular than ever. People don’t want to be talked down to or tricked by companies. And voice search is only going to become more intuitive and easy to use. By focusing on providing the customer experience ahead of time, you’ll already have a good part of the work done.

Then, with effective use of social media, creating interesting interactive content, and showing that your brand is genuine and authentic, you can pull in even more leads. If you’ve thought about investing into digital marketing but need to build or design a website, venture into social media, want high-quality custom videos, or simply want some ideas on how to make your customer experience efforts more effective, come and talk with us here at Back9 Creative Studio.


Glossary

404 Page: Page not found. This can appear when a page has moved or if you type in a URL for the site that doesn’t exist.

Brick and Mortar Store: A physical store as opposed to an online-only storefront.

Bounce: Emails that are rejected by the client’s email program. This could be due to the email not existing, being marked as spam, and other reasons.

Clickthrough rate: The percentage of people that click your ad after seeing it.

CRM: Customer Relationship Management. A database used to store client information and data on a large scale.

Engagement Rate: The percentage of people that like, comment, or click on a post once they’ve seen it.

FAQs: Frequently Asked Questions.

Google My Business: An account in Google that allows you to setup a business profile to show your location and get reviews from customers.

Interactive Content: Content where the audience actively participates instead of just passively reading, watching, or listening.

Mass Marketing: Marketing to a large and varied audience in the same manner regardless of preferences or demographics.

OOO email: Out of office email. This is an auto-generated email you can create to send to customers instantly who email you outside of designated office hours.

404 Page: Page not found. This can appear when a page has moved or if you type in a URL for the site that doesn’t exist.

Brick and Mortar Store: A physical store as opposed to an online-only storefront.

Bounce: Emails that are rejected by the client’s email program. This could be due to the email not existing, being marked as spam, and other reasons.

Clickthrough rate: The percentage of people that click your ad after seeing it.

CRM: Customer Relationship Management. A database used to store client information and data on a large scale.

Engagement Rate: The percentage of people that like, comment, or click on a post once they’ve seen it.

FAQs: Frequently Asked Questions.

Google My Business: An account in Google that allows you to setup a business profile to show your location and get reviews from customers.

Interactive Content: Content where the audience actively participates instead of just passively reading, watching, or listening.

Mass Marketing: Marketing to a large and varied audience in the same manner regardless of preferences or demographics.

OOO email: Out of office email. This is an auto-generated email you can create to send to customers instantly who email you outside of designated office hours.