How to do social media marketing on Instagram

November 2nd, 2023

In the ever-evolving world of digital communication, mastering the art of social media marketing on platforms like Instagram is often touted as the golden ticket to success. However, at Back9 Creative we think there’s far more to it than that. So let’s take a step back and delve into a perspective that separates myth from reality. Contrary to popular belief, social media marketing is not some mythical force; it’s a strategic approach to leveraging media channels for effective message communication. In this exploration, we’ll focus on Instagram, dissecting the notion that social media isn’t the solution but a channel to communicate it.

Social media marketing often carries an air of mystery, as if a secret handshake exists that unlocks the gates to unparalleled success. But, let’s get real – it’s not some magical elixir. Instead, it’s a tool, a medium through which you communicate your message to an audience that hangs out there. Understanding this fundamental shift in perspective is the first step toward demystifying the so-called magic of social media.

Instagram is a Medium, Not a Marketing Sorcerer

Instagram, with its captivating visuals and engaged user base, is often seen as a marketing sorcerer’s wand. However, let’s dispel the notion that Instagram, or any social media platform, is the magic potion. It’s a media channel – a conduit for your message to reach your target audience. The real magic lies in how effectively you wield that channel.

Marketing is About Problem-Solving, Not Illusions

Marketing, at its core, is not about creating illusions or trickery. It is not about selling more stuff to more people at higher prices. It is about communicating how you can solve your buyers’ problem(s). That means understanding the needs of your audience is key to offer solutions. So before diving into Instagram or any social platform, take the time to comprehend what problem your product or service solves for whom. Only then can you craft a message that resonates.

Tailoring Your Message for Instagram’s Canvas

Once you’ve identified the problem you solve, it’s time to tailor your message for Instagram’s canvas. Leverage visuals, storytelling, and the unique features of the platform to effectively communicate your solution. Remember, Instagram is not the destination; it’s a path you walk to reach your audience.

Audience-Centric Communication

The heart of effective marketing lies in audience-centric communication. It’s not about what you want to say; it’s about understanding what your audience wants to hear. Instagram provides a stage, but it’s your audience that demands the spotlight. Listen, engage, and adapt your message to suit their needs.

In the realm of social media marketing, and in this case, marketing on Instagram, it’s essential to embrace a pragmatic perspective. Social media is not a magic wand; it’s a tool – a medium for message communication. Marketing is not about illusions; it’s about problem-solving. So, if you’re looking to embark on an Instagram marketing journey, here’s some pros and cons of Instagram marketing. But ultimately just remember: to demystify the magic, understand your audience, and let the channel be the conduit for your authentic message.

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