It started with a Sign…

Uppercuts Butchery

We began working with Uppercuts Butchery back in 2012. The initial project was a “Watch This Space” sign for the location of the new building, and the first stand-alone Butchery in Winton. From there we discussed the importance of creating a strong visual identity and the uppercuts logo – based on the idea of a branding iron – was born. Since then we have done a whole range of work together, from the logo, building signage, vehicle signage, brochures, letterhead, business cards and website to name a few.


Print Design
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Uppercuts butchery website design by back9 creative displayed on a laptop on a rustic dining table Mock ups of uppercuts butchery business cards
Chop the rest. Shop with the Best!

We created a strategy after revamping their website and they went to work setting it in motion. Uppercuts Butchery wanted to provide tender, amazing meat, but wanted to show their personality too. They thought a bit of irreverence represented them best. So the meat boxes have names like “Keto Meato”, “Uppercut the Carbs”, and “Ham on the bone”.

It’s fair to say that ‘meating’ Uppercuts Butchery was and has been an amazing experience for us. Not only are Nathan and Robyn are amazing people, but the end product is awesome too… We’re happy to say everything they are doing is well done – except the steak… Well done steak is terrible.

Uppercuts Butchery, has grown in to a fine business. The secret to their success is that are great people doing great things, offering a great product and doing it well…

Uppercuts Butchery building with home kill truck and ute outside Brown vintage packaging with Uppercuts Butchery Logo printed on

The Team at Back9 have always been great to deal with. Thanks team!

Nathan Kean
Uppercuts Butchery
Uppercuts Butchery Logo designed by Back9 Creative