3 reasons to invest in a custom-built website
Website design | Websites | May 30th, 2018
Contributor Phil Robinson. Partner, Founder + CE
Websites are a lot like shoes – there’s a lot of options out there... And like shoes, one Size and Style does not fit everyone.
Most people with a little bit of tech nous these days can figure out or teach themselves how to create a free (or cheap) templated website – well I use the term create loosely and sure, some template sites may have some variation in style, but essentially they’re a one-size fits all solution.
We simply don’t believe in trying to shoehorn anyone into a solution that doesn’t fit their long-term strategic marketing goals.
Cheap – or free – ‘will do for now’ solutions ultimately won’t last and could cost you a lot more in the long run.
1. Reason #1 scalability
- We see it all too often, where people have been shoe-horned into a solution that is not right for them in the long term. This is often a sales technique to get more money out of them in the short-term future, but also can be simply because it’s all the people selling the solution can deliver.
Once your in the online space and your mind is opened up to the possibilities you realise you want to add more to your site, maybe these are custom features driven by user experience, maybe just aw way to make you stand out from the crowd – but either way this can often result in a road block – or even worse a dead end…
With a custom-built website customisation is always possible – the sky is the limit!
2. Reason #2 BRAND CONSISTENCY
- The key to creating credibility with any brand is consistency, and to do this it means your identity should be yours – it should be unique! If you have a website that looks just like someone else’s – or worse – your competitors, think about what that may be saying to your potential customer and your sense of individuality.
3. Reason #3 YOUR CONTENT IS YOURS!
- Now we’re experts in digital marketing and not Intellectual property law, however, something to think about when you choose your website platform, is whether the solution is open-source or proprietary. Should you choose some of the solutions that are proprietary and down the track you decide to upgrade the website or move platforms – or what ever – you may find it difficult to do, whereas open-source technologies allow the flexibility adapt and grow as you do.
In the end we recognise there is more than one way to skin a cat and by that I mean (as I said earlier) there are a lot of options out there and whilst we believe firmly that custom is the best option, ultimately it’s up to you which one you believe is best for you and you situation. Every business is different and we accept that, but please… Please do some research, shop around and talk to your potential supplier or agency – Cheap now, doesn’t always mean cheap forever… And if you need help, give us a yell.