Search Engine Optimisation

SEO That Actually Builds Revenue

Stop renting your traffic. Start building a digital asset. We help ambitious NZ businesses turn their websites into their best 24/7 salesperson using transparent, data-backed strategies

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Get Found by the Right People — At the Right Time

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Most businesses think SEO is about tricking Google. It’s not! It’s about answering your customers’ questions better than anyone else.

If your website is a ghost town, or if you are tired of relying 100% on paid ads that stop working the moment you stop paying, you have an organic visibility problem.

At Back9, we take a “Growth-Driven” approach. No secrets, no dodgy “black hat” tactics, and no guesswork. Just a strategic system designed to improve your visibility, attract qualified buyers (not just tyre-kickers), and turn them into leads.

See how our approach benefits you

Why SEO Matters for NZ Businesses

People don’t trust “sales pitches” anymore, but they do trust Google and probably now AI (like Chat GPT, Claude and Gemini). When your ideal customer has a problem, they ask a search engine of some type. And they search with intent.

They want answers, solutions, places to buy from, and businesses they can trust. If you don’t show up in search results, your competitors will.

 

SEO helps you:

  • Build Trust & Authority: High rankings tell customers you are the industry leader before they even visit your site.

  • Stop Renting, Start Owning: unlike Google Ads, the content and authority you build with SEO is an asset you own forever.

  • Capture High-Intent Traffic: Target people who are actively searching for what you sell right now.

  • Lower Customer Acquisition Costs: Over time, organic leads cost significantly less than paid leads.

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Our SEO Approach

(Growth-Driven, Not Set-and-Forget)

 

To see real results with SEO, you need to treat your website as a living revenue engine, a digital asset that will continue to grow! Not a static ‘build it and they will come’ brochure.

By combining technical precision with a culture of answering your customer’s most pressing questions, together, let’s turn your site into the most trusted voice in your industry.

That’s why we follow our proven IDEA Framework;
Imagine, Design, Execute, Amplify:

1. Imagine: Strategy & Research

We start by understanding your customers, competitors, and the keywords that actually lead to conversions.

  • Keyword & topic research
  • Competitor analysis
  • Content gap analysis
  • Technical SEO audit
  • Intent mapping (what people really want)

This upfront strategy ensures every move we make is intentional.

2. Design: Build the SEO Plan

Based on insights, we design a tailored SEO roadmap that may include:
Content strategy

  • On-page optimisation
  • Technical fixes
  • UX improvements
  • Internal linking
  • Local SEO (if relevant)
  • Schema markup
  • Conversion optimisation

Every recommendation aligns with your goals and audience behaviour.

3. Execute: Implement with Precision

Our team handles all execution — from technical fixes to content creation.
This may include:

  • Updating metadata
  • Improving headings & structure
  • Fixing speed & performance issues
  • Adding schema
  • Creating or rewriting content
  • Building landing pages
  • Enhancing internal linking
  • Optimising images & media

Everything is connected to your wider Growth-Driven system

4. Amplify: Review, Optimise, Grow

SEO improves the more you learn and adapt.
Each month or quarter we:

  • Review analytics
  • Track rankings
  • Measure conversions
  • Identify new opportunities
  • Improve pages & content
  • Expand keyword coverage

Small improvements over time lead to massive long-term results

How Much Does SEO Cost?

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Ah, The “Cost” (The Elephant in the Room)

This is likely the first question on your mind, and most agencies refuse to answer it. We believe you deserve a straight answer.

SEO pricing varies based on the speed of results you want, the competitiveness of your industry, and the current health of your website. “Cheap” SEO (under $500/mo) will only address a few things on your site. Anyone offering complete SEO for under 500 bucks is having a laugh. They are either not doing it, or far too often using spammy tactics that can get your site flagged.

Quality SEO is an investment in human expertise; writers, strategists, and developers.

Watch the video to understand exactly where your money goes and how we calculate ROI.

Check out our SEO packages

Other Digital Marketing + Growth Services

Drive visibility. Convert clicks. Grow sustainably.

  • Google Ads (Search, Display, Performance Max)
  • Social Media Ads (Meta, LinkedIn, TikTok)
  • Remarketing & Retargeting Campaigns
  • Content Strategy, Copywriting & Analytics
  • Email, SMS & Omnichannel Campaigns
  • Growth-Driven Marketing Retainers

Why Back9 for SEO

You don’t need another vendor who sends automated reports you don’t understand. You need a partner. And we’re just that. A Growth-Driven digital partner. Not an SEO factory.

We focus on what matters: TRUST! And that in turn means visibility, traffic quality, user experience, and conversion.

 

*In the interest of being completely transparent, please note, whilst we won’t hold you to a contract, in many cases we absorb set up cost upfront and distribute them across a 6 or 12 month term. If you want to leave we won’t make it tricky, but we will claw back out set up costs. 

  • Transparent Strategy: You will always know exactly what we are doing and why.
  • Friendly, NZ-Based Experts: Real people who actually pick up the phone and reply to emails.
  • No Jargon, Just Results: We speak business revenue, not just “canonical tags” and “backlinks.”
  • No Lock-In Contracts* We believe our results should keep you here, not a piece of paper.