Website (SEO / SEM) Booster Packages

Optimised websites get found online!

One of the most common questions we are asked after launching a website, is “Why Can’t People Find my New Website?”  along with What is SEO? and, “how long does SEO take to show results?

Business owners want to know when they’re going to see the tangible results from their investment (and understandably so). But… SEO isn’t like paid forms of media, where results can be seen almost as soon as ads are turned on. SEO is a long-term investment. It takes hard work over a period of time to see success. This means constantly measuring, changing, fixing, and adapting to the rules (as and when they change) the big guys like Google put in place.

With back9 taking care of our website, not only does it provide peace of mind in terms of performance and security, we have also seen a huge increase in website visitors and conversions into leads and customers. The return on our first 12 months was 410% so it’s a no-brainer really.
The best part is we can focus on what we do best and know that our website and online presence is cranking away in the background.
– Adam Blair, Nexus Property Services

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SEED

$369

Technical SEO

Website Health
– Errors
– Warnings
– Notices
Website Performance
Crawlability
HTTPS – Security
Core Web Vitals Reporting
Internal Linking – monitor and fix
Markup – Structured Data
Monthly Reporting

HARVEST

$1200

SEO and Content

Website Health
– Errors
– Warnings
– Notices
Website Performance
Crawlability
HTTPS – Security
Core Web Vitals Reporting
Internal Linking – monitor and fix
Markup – Structured Data
Structured Data – implementation and improvement
Onpage SEO Reporting (excludes implementation)
Google My Business Optimisation
Google Position Tracking – Competitor and analysis
Link Acquisition – Backlinks
Local SEO
Content Gap Analysis
Keyword Research
Internal Linking – Tight 5 topic clusters
SEO content development
Organic Traffic analysis
Monthly Reporting

Prices listed exclude GST and are monthly, based on a 12-month contract which includes setup fees.

Shorter terms are available and will incur a setup cost.

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Website Health

Monitor and maintain overall website health (benchmarked against your industry and across the overall web). This includes monitoring and fixing critical Errors, Warnings and where possible Notices

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Website Performance

These days website users expect a webpage to load almost instantly. To ensure this happened we need to continually monitor and maintain your website performance including; Page (HTML) Load Speed, Avg. Page (HTML) Load Speed, any coding, files, or server issues slowing down your website

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Crawlability

Google and other search engines are constantly viewing or scanning your website. How well this can be done each time is known as Crawlability. This is also linked to your overall website health. The things taken into account are how quickly the site can be crawled, how well the crawl matches your site map (which is what is indexed by search engines), how many 'redirects' there are, broken links, Page crawl depth, and Crawl Budget Waste which is determined by some of those factors. Sounds technical right? Yep. It sure is!

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HTTPS Implementation

This is ultimately based on security, and keeping you and your website visitors safe. We check Security certificates are up to date All certificates are registered to correct names, Security protocols are up to date, All subdomains support secure encryption algorithms, SNI, Website Architecture, All links lead to HTTPS pages, No non-secure pages, and that there are No HTTP URLs in sitemap.xml

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Core Web Vitals

Core web vitals are still relatively new metrics and will begin to have a significant impact on how Google measures website performance and user experience. This subsequently also will reflect in your Google Search Ranking. Each month we will give a breakdown of pages by their status for each of the Core Web Vitals metrics, plus optimization tips. Largest Contentful Paint (LCP), Total Blocking Time (TBT), Cumulative Layout Shift (CLS) Any cost to implement the suggestions will incur an additional charge and will be quoted based on what is required.

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Internal Linking

Also a component of your overall website health. Internal Linking includes continually identifying problems with your website’s internal link structure, and link distribution. This means we can identify pages that may not be receiving enough link juice, or pages that you may use to distribute link equity to other pages within your website. Any minor issues within the review will be fixed in order of priority. Priority is given to anything affecting your site’s navigation or link flow.

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Markup – Structured Data

Structured data is a way of helping Google identify what type of pages are on your website. Our health audit gives an overall Markup Score our fo 100. This is based on an "Invalid structured data items" check and uses the Site Health algorithm. If it displays "n/a", no structured data were found on your website. Again very technical, but plays a definite role in your overall site health and SEO

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Structured Data – implementation and improvement

Included in the Grow and Harvest package, this allows for us to implement improvements for structured data where possible

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Onpage SEO Reporting

On-Page SEO Checker provides a complete and structured list of actions you can take to improve your website rankings for certain pages of your website. This includes ideas around: Strategy, SERP (Search Engine Results Pages) Features, Backlinks, Semantics, Technical SEO, Content Ideas, and User Experience Note this is a repot of suggestions only and excludes implementation but can be quoted as needed.

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Google My Business Optimisation

Google My Business is a free tool that lets you manage how your business appears across Google Search and Maps. By continually optimising this and adding content where applicable it can tremendously increase your chances of being seen and found online (particularly in your local area). Subsequently, this can increase your traffic to your website and your business and result in more sales!

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Google Position Tracking – Competitor and analysis

Position Tracking (also called rank tracking or SERP tracking) lets you track a website's daily search rankings against your competitors. This is based on a custom set of target keywords you want to rank for. You can set your targeting to watch any specific geographic location and any device type (mobile phone, tablet, or desktop).

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Link Acquisition – Backlinks

Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs).

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Local SEO

Local SEO is the process of optimising a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their location.

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Content Gap Analysis

Content Gap Analysis is a process that evaluates an existing content topic and determines if there are any gaps, or missed opportunities, that could be improved. By looking at the search intent of each piece of content, you can determine if a piece of content needs to be quick and simple, long-form, as pillar content, etc. By quantifying the type of content, you can easily determine which gaps need to be filled.

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Keyword Research

Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.

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Internal Linking – Tight 5 topic clusters

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

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SEO content development

Content SEO refers to creating content that helps your web pages to rank high in the search engines. ... Content SEO is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages.

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Organic Traffic analysis

Here, we identify high-ranking landing pages within your website and analyse traffic at the keyword level. Check your impressions, Click-through rate (CTR), and position and get more data for each keyword to assess how your optimization efforts. By gathering this information and auditing these pages we can also identify ways of optimising and increasing your visitor's time on site and in turn increase the chances of converting them from prospects into leads and from leads into paying customers.

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Monthly Reporting

Monthly reporting takes all of the factors above and summarises them into one comprehensive report. Depending on the level of the plan you are on, these will be emailed or discussed in person either monthly or quarterly.

Keen to discuss other options?

These are standard packages above, however can be customised to suit your needs. We recommend a 12 month Content plan and monthly content package to really see the best results online! If you’re unsure about what you may need, a Digital Marketing Roadmap is always a great place to start, or please feel free to book a complimentary exploratory meeting below.