Stop Talking About Yourself (And Start Talking To Your Customers)
Are you guilty of talking about yourself too much on your website and social media? You’re not alone! You’re trying to promote yourself and your business. You’re trying to tell the whole world you’re here and that you can help! The risk here is it’s easy to get wrapped up in the “me, me, me” mentality. But let’s face it—no one cares about(or resonates with) how great you are. Especially if you’re the one saying it. That doesn’t mean you shouldn’t talk about yourself at all, but your marketing should focus more on your ideal customer and their needs, rather than just talking about what makes you so great.
Focus On Your Ideal Customer
Your marketing isn’t about you. It should always be focused on your ideal customer. Who are they? What do they need? What problems are they facing? Once you know the answers to these questions, you can create content that speaks directly to them and resonates with them. Instead of talking about yourself or your product/service, focus on how it can solve their problem. This is one of the key things to creating the anatomy of a high-converting website. By addressing issues and creating helpful, relevant content, it will make it much easier for potential customers to see why they should choose you over others in the marketplace.
Be Clear & Concise
We all know that people have short attention spans these days so it’s important to keep your message clear and concise. Get straight to the point and tell them exactly what they need to know without rambling on for too long. Use simple language that anyone can understand and avoid using jargon or industry-specific terms unless absolutely necessary. Keep it short and sweet!
Make It Personal
One of the best ways to connect with your customers is by making it personal. Showing them that there is an actual human behind the product/service is key in building trust with potential customers. Try weaving a personal story into your content or feature quotes from happy customers who have used your product/services before – this will go a long way in convincing people they’ve made the right choice when choosing you over others in the market.
Remember that Marketing isn’t about you
At the end of the day, it’s important to remember that marketing isn’t about you – it’s about helping potential customers solve their problems by providing them with a solution. Put yourself in their shoes – what would make YOU choose one company over another? Focus on creating content that speaks directly to them and shows them why YOU are the best option for solving their problem or meeting their need. If you can do this successfully, then chances are those potential customers will become paying customers!