Tracey O’Neill started SomeWhat Green in 2018 with a simple mission. To create ripples of change and for each individual to “do what they can” on their journey to sustainability. When we first started working with Tracey we quickly understood that she was incredibly passionate about the environment and sourcing eco-friendly, ethical products that supported a sustainable future. From Tracey’s initial Marketing Road Map, we worked together to identify the buyer persona’s for her business and her marketing goals.
Tracey’s main goals were to have more brand awareness, a website that converted leads into sales, and brand consistency. The first step in this process was the logo. We designed a beautiful, simple logo that incorporated a Māori koru – a symbol for new life, growth, strength, and peace. The next step was to gain brand awareness through Facebook advertising, however, the website that Tracey came to us with wasn’t converting for a number of reasons. Tracey trusted our advice to start from scratch and design and custom-build a new site.
The new website showcases the high-quality products that Tracey has sourced and makes it easy for her customers to purchase. It works as an excellent companion to the recently opened Somewhat Green physical store. We’re also running Google Shopping Ads and helping to optimise the new website so it can be found in Google. There’s a lot of potential for Somewhat Green and we’re excited to see the company grow!