5 SEO trends for 2023
When it comes to Search Engine optimisation or SEO trends, it’s never easy and some carry through. What ranking factors Google we looking for in 2022, will probably still apply in 2023. One thing is for certain, when it comes to Google, there are always new changes. This means SEO trends are always changing too. Every day they release an algorithm update that can drastically modify how a website ranks in their search results. Sometimes this means all of your hard work is for nothing. Especially if you haven’t kept up with these frequent alterations from time-to date.
It’s estimated that 500 – 600 times per year (or 1/2 way through every single hour) google makes major adjustments on what will affect the top 3 positions. This then determines who shows, then gets click-throughs or visitors coming onto sites via organic traffic sources.
So with that being said, it’s hard to say exactly what will roll out in 2023. But here are some predictions we think will matter more for SEO trends in 2023…
1. Google Discover
The future of SEO trends look bright, with new features like Google Discover emerging as potential game-changers. In many cases the service drives more traffic than organic search alone–and bloggers should be paying attention!
There are four aspects that we should take into account to aim for the Google Discover feature:
It’s crucial you improve your page’s loading speed, especially if you own a lesser-known website.
Your website will be shown to users according to factors like their location, history, and interests. Also, websites that are highly focused on a subject are more likely to be eligible for topics users may have shown interest in.
Clickbait titles may make your content appealing to the readers, thus increasing the chances they will click on your website. But your content needs to be top-notch once they get there.
Lastly, your web page should feature schema markup, or it won’t be eligible for Google Discover.
2. ‘People also ask’
With the “People also ask” rich snippets increasing in popularity, it’s important for websites to get their content featured on these searches. This is so they can be ahead of their competition. And with Google relying more heavily than ever before upon this feature as a means of improving user experience- you have no excuse not to do anything!
The most important thing to remember is that the questions you choose should be relevant to your audience. So if someone’s looking up information on how long it takes lightbulbs in different locations around town before they burn out, then those queries might not work as well when trying to get exposure through People Also Ask Boxes because there won’t necessarily need an answer regarding what people are really curious about (i..e., why do some bulbs take longer than others?).
Try to imagine what your target audience is thinking. What research are they doing on their own? Then create content that answers all of those questions. Finally include questions directly in the titles (H2s/H3S), or even create a FAQ section for this scope where people can get answers quickly and easily!
3. Core Web Vitals
Core Web Vitals have seen increasing importance for search engine optimization and emerged as a major SEO trends in 2022. First of all, they are a recent addition to algorithms on which Google plans rely more heavily; relevance also grows stronger with time – so does its power over ranking factors! There are 3 main things that makeup core web vitals:
- Largest Contentful Paint (LCP), which measures how quickly users see your content;
- First Input Delay (FID), which assesses how responsive your site is to a user’s input;
- Cumulative Layout Shift (CIS), measures how often the elements of your page move around while the user is trying to read or interact with it.
Google is always looking for ways to improve the user experience. for a few years now it’s been using metrics like Core Web Vitals as a critical tool to make sure you’re users are getting the best experience. For example, if they see that one of our pages has slow loading times or becomes glitchy, then this might affect a leads potential ability to do business with us. Obviously, this leads to a reduction in conversion rates. And that ultimately would result in lost revenue. So improving these factors will help keep customer loyalty intact!
With the introduction of Accelerated mobile pages (AMP), Google aimed to improve the experience for its users on a fast-loading webpage. Even though some SEO professionals have worried about how this will affect their rankings with Core Web Vitals as well because they’re not sure if AMPs meet these optimal thresholds or not – there’s no reason why you shouldn’t be incorporating it in your strategy going forward!
4. E.A.T Guidelines
“EAT” is an acronym for “Experience, Authority, and Trustworthiness.” The three elements of E, A, and T are interrelated in many ways – each referring to one aspect or another but all equally important when creating content that ranks well on Google search pages!
There’s been significant progress made since 2015 with regards to updating these guidelines; they’re now updated monthly like clockwork instead.
You can improve the rankings of your website by creating author pages or “about us” section, as well as mentioning you on authoritative and reliable sources. The more high-quality backlinks pointing towards a website will appear naturally through linking with other sites in similar industries that have good Google ranking too!
5. Local Search Listings
Local SEO trends have never been more important and it’s changing as we know the internet. In a world where people use search engines to find localized goods or services, Local Search is an essential part of making sure your business can be found when someone performs this act online!
The new normal in today’s digital age means one thing: Zero click searches (querying Google without clicking any links). This type falls under “zero-clicking,” which some marketers are dubbing because they believe these quick form breaking will become prevalent across all industries – not just retail ones.
To get your business into that local pack, start by creating a Google My Business page. Having strong backlink profiles is also important so you can check what kinds of links other businesses in the area have been getting for inspiration and target those yourself!
SEO trends are becoming increasingly complex
It’s no longer enough to just optimize keywords and titles. You need a comprehensive SEO strategy. It needs to account for all the things above and more in order keep up with current SEO trends! There are many tools that can help provide valuable information about your website. We can test performance, and measure against competitors so you know what needs improvement if anything does change drastically. Like anything in life that is constantly changing, sometimes it’s best to get help from an SEO Agency. Partnering with an expert is often the best course of action when it comes to SEO. Like we said at this start – it’s always changing… But one thing’s for sure… SEO is not going away!!