While people stay in all day the scammers come out to play
April 3rd, 2020
Dear Sir and/or Madam, My name is Sir Richard Wellington, Knight of the Round Table. I am writing to inform you that as the last surviving ...
Due to COVID-19, our studio will be closed for the duration of Level 4 lockdown. However, our team is actively working from home and we are still available by phone, email, and can even set up a video conference to talk about your marketing needs. If you are an essential service we are still able to organise printing for you, please get in touch.Got it, thanks!
Advertising | Business | Marketing | July 31st, 2019
Think of some of the biggest names in the corporate world today. Disney. Apple. Nike. Amazon. Google. They aren’t confused with competitors or companies with similar names. The names are iconic and recognised by practically anyone with an internet connection.
But it wasn’t always that way.
First, the companies started as an idea, and gradually gained fame and fortune over the years. While the connection to what they do is obvious today, some of them aren’t really related to their product or service at all. So then, does the company name really matter at all?
Take a closer look at the Big 5 names above and think about what they do for a business. What’s the reason behind the name? Can you tell right away, or do you have to look it up?
All of those companies had very different ways at arriving at their name. Yet they all also share something in common: those names have a narrative attached to them, some kind of story or meaning. This is something you can talk about in your About page, leave it as a mystery to talk about in an in-person meeting, or let customers make a guess on their own only for the truth to come out later in your biography when you’re super famous.
You can name your company whatever you want, but it might not be the best idea. If you want to do something abstract, go for it! But when you think about the name, remember that if you decide to change it later it will mean new branding, website redirects, awareness campaigns, and a whole lot of other headaches, which only become more complicated as your company grows.
And naming your company after something you don’t do? Probably not the best idea. For instance, if you sell mobile phone accessories and you call your store Chihuahua Dentistry, people might think you do oral care for small dogs instead of sell phone cases. Remember that Steve Jobs originally called his company Apple Computers, not Apple Juicers, and didn’t drop “Computers” until decades later when he had a strong following.
Some good rules of thumb when choosing your company name include:
Your name is part of your story and an important part of your identity. Don’t take it too lightly!Back