Wix. Why We don’t work with it.

At Back9 Creative Studio, we love crafting websites that grow businesses. So why don’t we work with Wix, a seemingly popular platform? Let’s talk about it.

Firstly, it promises simplicity, and yes, it’s tempting. However, simple doesn’t always mean effective. In our experience, simplicity with any template website solution often sacrifices flexibility. Businesses evolve, and your website must adapt smoothly. Unfortunately, Wix struggles to keep pace with the dynamic changes businesses need for growth.

Furthermore, SEO capabilities are essential for modern businesses. Wix does offer basic SEO tools, true. Yet, their functionality pales compared to platforms designed specifically for robust digital growth. Effective SEO isn’t merely ticking boxes; it’s about precise control, advanced tools, and continual refinement. Wix’s limited toolkit often leaves businesses frustrated.

Additionally, the code behind these templated sites is typically bloated. While this might sound technical, here’s why it matters: bloated code slows down your website. Slow websites frustrate users and impact your Google rankings. In a competitive online market, your website’s speed isn’t just nice to have—it’s essential. Sadly, Wix doesn’t quite deliver on this front.

Scalability is limited

scalability is key. Today’s startup could become tomorrow’s market leader. Your website needs the muscle to grow with you. Wix, though convenient initially, stumbles when businesses require more complex solutions. Migrating from Wix to a more scalable platform later can be costly and cumbersome. Essentially, you’re kicking the problem down the road.

And let’s not overlook ownership and control. With Wix, you’re essentially renting your digital property. You can’t easily transfer your site away from Wix if your needs change. We believe businesses should own their digital assets outright. After all, your website is your online home—would you rent your house forever?

Speaking of ownership, it’s important to also highlight proprietary versus open-source platforms. Wix is proprietary, meaning you’re locked into their ecosystem. Open-source platforms, however, empower businesses with freedom and flexibility. You’re never stuck with one provider, and you can customise or extend functionality freely. This openness aligns perfectly with our vision of giving businesses full control over their digital presence.

Wix Pricing

Cost is another consideration. Wix pricing is in USD, meaning you have exchange rate fluctuations to factor into your budget. Additionally, payments made to Wix don’t contribute taxes to the New Zealand economy or support local hosting businesses. Server location also matters; although Wix servers are globally distributed, you don’t get direct control over where your data resides. Local hosting often means faster speeds and clearer compliance with local regulations.

Additionally, customisation matters deeply. Each brand has a unique story to tell. Platforms like Wix offer numerous templates, but templates rarely capture authentic uniqueness. Custom-built solutions, using more versatile platforms, tell your brand’s story exactly how it deserves to be told. We value creative freedom, and Wix often ties our creative hands.

Finally, we value collaboration deeply at Back9 Creative Studio. Great websites result from genuine partnership. Wix’s DIY nature may sound empowering but often isolates businesses. You’re left troubleshooting alone when things don’t work as planned. We prefer empowering our clients through collaboration, not isolation.

We’re not Anit-Wix, we’re pro-growth

So there you have it. We’re not anti-Wix; we’re pro-growth, pro-flexibility, and pro-control. Our choices reflect our commitment to helping clients thrive sustainably. We build websites that adapt, scale, and evolve continuously—exactly what this platform and others like it struggles to offer.

In short, choosing Wix, Squarepace, Weebley, Shopify and others like it is like choosing fast food: quick, convenient, but rarely nutritious. At Back9 Creative Studio, we prefer serving websites with substance—deliciously scalable, effectively optimised, and precisely customised. Your business deserves nothing less.