Huge Potential made a reality

Safety First NZ

Safety 1st NZ was a referral to us. We thought a custom website design would be ideal for them, but it wasn’t in their budget at the time.  Subsequently, they decided to start by having their site built by someone experienced with integrating their stock management system, Accredo.


Custom Website Design
Custom Webste Development
Google Ads
Facebook Ads

Safety 1st NZ Social media ads Safety 1st NZ Ecommerce website on Ipad
Sales were low and people weren’t using it regularly

Our initial work with Barry and the team included Facebook Ads, promotions, and newsletters. But one obstacle kept getting in the way; their website wasn’t doing its job. Sales were low and people weren’t using it regularly.

We knew that Safety 1st had huge potential, but it was going to take some work to get them ready to compete digitally. It was at this point that Barry and the team at Safety 1st NZ revisited our previous recommendation for a custom website as they could see that in time it would increase sales and improve all of their marketing efforts.

So far we’ve built them a brand new eCommerce website and helped them add hundreds of products to their online store. We’ve also created targeted Google and Facebook ads with an incredible return–over 39x on one ongoing set and over 18x on another–and seen web sales increase by over 600% since building the new website. We also help manage their customer database and send out newsletters and promo emails to their customers.

The company’s growth has exploded over the last few years and we’re proud to play a part in the success of Safety 1st NZ. And we’ll be there as their marketing department to help them grow even more!

Sales have increased online, by a whopping 150% month on month

With the backend integration with Accredo, a system that was built before the internet, a project always comes with some hiccups, which the clients knew and have been prepared to work alongside us and their IT partners at Online Computers.

The Safety 1st NZ website is a constant work in progress and we have some exciting updates on the wishlist and coming soon. At the time of writing this, we’re 12 months in and their sales have increased online, by an average 150% every month. Yes, you read that right. So watch this space!

Total Revenue Increase (3yrs)
Google Ad’s ROAS
14 X
Facebook Ads (avg) ROAS
32 X
Average Revenue Increase (month x month)
Safety 1st NZ graph of sales increase for ecommerce website by back9 creative Safety 1st NZ Ecommerce checkout example Back9 Social Media Ads Safet 1st NZ Crew outside shop

Since Partnering with the team at Back9, our business has grown online significantly. Infact it’s almost like a separate business taking on a life of its own. The website has allowed us to reach clients nationwide, not just here in Southland. Ecommerce for us has been a game changer.

Barry Finnerty
Safety First NZ