How much time should I spend on Admin for my business?
April 14th, 2021
Admin is a necessary evil for any business. A company simply can’t be viable without record-keeping, contacting customers, and of ...
Advertising | Google | August 7th, 2020
Contributor Dallen Clark. Copywriter & Marketing
Google Ads is one of the most effective ways to increase your sales fast and, with the right setup and management, it’s an extremely powerful tool that can bring in a whole new set of customers. And more customers equals more money for you! In this article, we’ll go over 9 key reasons to use Google Ads for your business, and why now is the best time to start.
The most straightforward reason to use Google Ads is that it will get your business found on Google. And as an ad, you can jump straight to the top of Page 1. This doesn’t mean that your ad will show every single time someone searches for your industry, but it does mean that it will show up frequently. Without Google Ads, it will often take a few months for your website to rank well on Google (but that’s a whole other story, and requires lots of work!) But with Google Ads, the results can start right away.
Even with the best flyers and print ads, your reach is going to be limited by distribution and region. Since Google Ads is on the internet, you can reach the next city, the next region, even countries on the other side of the world. If you have the ability to ship internationally, you can target people in say, the US who would’ve never heard your revolutionary radio ad. You can reach people anywhere, and even gain fans and followers for your brand from outside the country. 75% of users say that paid search ads make it easier to find information, which is especially relevant when they live far away from you and wouldn’t see your local advertising.
The more people that view your website, the more likely they are to hear and understand what you have to say. They may share it with their friends, family, or other people they know that have a question you can answer. Even if they don’t share it, more visitors to your website can help your organic SEO (which means getting found without paying google for ads) grow, which can help you get more visitors, to get your more sales, to get you more visitors, and so on.
It’s not just quantity that matters, but quality. People that take the time to click on ads are 50% more likely to make a purchase than regular website visitors. People that come across your website on accident may be looking to buy, but they may just be doing research. But if someone clicks on an ad, they tend to know that they’re being sold to–and continue on anyway. Without any Google Ads, you could be missing out in this important group.
Google Ads isn’t just for making sales from eCommerce websites. If you don’t or can’t sell online, you can still use Google Ads to collect customer information for new leads. You can send people to a dedicated landing page where they can request more information, submit info for a free quote, subscribe to your newsletter, and more. Then you can get back to them on your own time with the info they need or have them continue through your sales process.
For many companies, brand awareness is one of the most important things on the marketing checklist. Building brand awareness helps people become familiar with your brand. They may not need what you’re selling at the time, but they’ll begin to associate your products and services with you. Then, if they ever do need what you offer, you’ll be first on their mind.
Traditional advertising can be expensive, typically a few hundred or even thousands of dollars for a limited run. Meanwhile, Google Ads can reach people on the cheap. And it doesn’t expire. It’s hard to nail down exactly how much ads will cost. Typical cost-per-click varies by industry, but there’s plenty you can do to end up on the lower end of the cost spectrum. The best and simplest way to get your cost down is to have your ads managed by a certified Google Ads professional. 33% of people click on search ads because of how relevant the ad is to their search, and professional management can make sure that your account is relevant to the right people. Even after setup, management, and your ad budget, you can get a far greater return by having your account set up properly.
If you do traditional advertising like printing flyers, once they’re printed, they’re final. If you notice a typo or change a deal, you have to go get an entirely new run printed or pass them out with outdated information. With Google Ads, changes are easy. You can adjust your ads with a few clicks. You can change the budget in a matter of minutes. If you’re having a difficult month, you can even pause the ads temporarily, and resume then again whenever you want. With this kind of control, you don’t have to worry about Google Ads running you dry because you can adjust campaigns whenever you need to.
We talked a lot about spending money on Google Ads, but the old wisdom is true here: you have to spend money to make money. Including setup and regular management, the average business makes $2 for every $1 spent on Google Ads. 100% return is pretty good! And Google is constantly updating the platform to make sure running ads is worthwhile. 97% of their revenue comes from ads after all, so they have to make sure it’s worth your investment! A properly set up ad account can make a huge difference in getting customers, and ultimately, making you more money.
If you’re keen to start using Google Ads, we can help you get started by creating an account, setting up some campaigns, and helping you run your first set of ads. Get in touch with us if you’d like to see how Google Ads can help you!