Win online. Build trust.
Get results.
You know there’s more potential in your business; it just needs to be easier for people to understand and act on.
We fix that.
So people get it faster, trust you sooner, and take action, helping you get over the advantage line and start putting points on the board.
Our Team
The right team makes the difference.
You don’t need a big agency where you get lost in the crowd.
You need the right people working alongside you.
We’re a small, collaborative team who delivers BIG. Based in Invercargill, working with businesses across New Zealand; helping them show up clearly, build trust, and get better results online.
Straightforward, down-to-earth, and focused on what actually works.
Business isn’t rocket science (unless you’re Rocket Lab). And neither is winning online. Clarity, transparency, and trust drive results. Simple, yes. Easy? Not always. That’s where we come in.
Your website visitors aren’t just browsing, they’re potential customers at different stages of the buyer’s journey.
Awareness. Consideration. Decision.
They’re looking for answers at each step — and forming an opinion as they go.
If your digital presence clearly shows how you help, what it costs, and how you compare, they move forward.
If it doesn’t, they don’t.
Most of that decision is made before they ever get in touch.
Let’s have a yarn.
Zoom chat, phone call or a chin wag over a coffee (made in our Italian coffee machine…), we would love to hear from you. Let us know what you need and we can sort the rest.
Why 9?
People often ask… Where does the name ‘Back9’ come from? I often say “it’s a long story”. So let’s try and break it down…
It all started with the number 9. A lucky number. Having grown up as a keen rugby player and mostly playing halfback, a no. 9 was on my back.
That’s the first connection. From there I played around with a whole range of names trying to incorporate the 9 into it. Golf is also a game I love (despite admittedly being no Phil Mickelson – I’m right-handed for a start!) so the idea of Front 9 and Back 9 came up in the brainstorm.
As with any logo design (or strategy) we deep dive into research, figuring out if anything connects… And it just so happens the meaning of 9 came up repeatedly, both numerologically and in numerology
A lot of the symbolism behind the number resonates with my core beliefs and the values of our business. Whether you choose to believe or buy in is a personal choice, however when you believe in something you bet on it. You back it… I Back9
Our Values
It’s not just about company culture. Our Values are a CHOICE, and the way that we’re a CHOICE agency and a great CHOICE for marketing in Southland and beyond.
To us,
