Ready to Win Your Local Market?
Talk to us about Local SEO That Works?
Talk to us about Local SEO That Works?
Get Found by the Right People, In the Right Place, at the Right Time
When someone searches “near me” or looks for a business in their local area, they’re not browsing; they’re ready to take action.
Local SEO ensures your business shows up where it matters most: Google Maps, local search results, and the Google Business Profile panel.
For trades, services, healthcare, hospitality, retail and any location-based business, Local SEO is one of the highest-impact, lowest-waste marketing channels available.
At Back9 Digital, we help NZ businesses show up consistently, get more calls, earn more reviews, and win more local customers, all using a Growth-Driven, data-backed approach.
Why Local SEO Matters for NZ Businesses
More than 70% of local searches lead to a call, visit or enquiry.
When someone searches for a service in your city, suburb or region, they’re ready to buy. They want:
- To find someone nearby
- Someone trusted
- A business with good reviews
- Someone who looks legitimate
That’s why Local SEO is essential.
Even if your website ranks well, your Google Business Profile (GBP) often determines who gets the click, the call or the visit.
Local SEO helps you:
- Rank in the Google Map Pack
- Get more calls, directions, and website visits
- Build trust and credibility
- Increase visibility in your service area(s)
- Strengthen your reputation with reviews
- Improve ROI across all marketing channels
If you rely on local customers, Local SEO isn’t optional; it’s foundational.
Our Local SEO Approach
(Growth-Driven, Not Set-and-Forget)
We don’t just “optimise your listing.”
We take a full Growth-Driven approach using your customer journey, local intent and competitive landscape.
Using our IDEA Framework: Imagine, Design, Execute, Amplify, we build a system that improves month after month.
1. Imagine: Local Search Strategy
We start by understanding:
- Your service areas
- Your competitors
- What your customers search for
- Where you currently rank
- What’s preventing higher visibility
This gives us a clear roadmap for improvement.
2. Design: Your Local SEO Plan
Based on insights, we create a tailored Local SEO plan that includes:
- Google Business Profile optimisation
- Category selection
- Photo strategy
- Review strategy
- Local keyword targeting
- Content strategy (localised pages or hubs)
- Location-based schema
- Citation strategy
- Service area optimisation
Everything is designed around your specific locality and market.
3. Execute: Optimise & Enhance
Google Business Profile Optimisation
- Correct categories
- Complete profile
- Business descriptions
- Opening hours
- Products/services
- Attributes (e.g. wheelchair access, women-owned, etc.)
- High-quality imagery
- Post strategy
- Link optimisation (UTM tracking)
Local Website Optimisation
- Location pages
- Local keywords
- Local schema
- Internal linking
- Maps integration
- NAP consistency (Name, Address, Phone)
Citation Building
We ensure your details are consistent across online directories, boosting local trust signals.
Review Management
- Automated review requests via Amplify CRM
- Templates for customer replies
- Negative review handling advice
- Building review velocity
Because local rankings are heavily influenced by review quality and frequency.
4. Amplify: Monitor, Improve & Expand
Local SEO improves with momentum.
Each cycle, we review:
- Map rankings
- Local keyword performance
- Calls & directions
- Website visits
- Review growth
- Competitor movements
We continually optimise and build authority over time.
This is how you stay ahead, not just show up.
Who Local SEO Is For?
Local SEO is essential if you operate in a physical location or service specific suburbs/regions.
Perfect for:
- Trades (builders, plumbers, sparkies, painters)
- Retail & hospitality
- Gyms, studios & wellness providers
- Medical & healthcare
- Real estate & property services
- Transport & logistics
- Professional services
- Local franchises
If people search for businesses like yours locally, Local SEO is a must.
The Amplify Advantage
With Amplify CRM:
- Every call or enquiry from your GBP is tracked
- Review requests are automated
- Leads are routed automatically
- Local campaigns integrate with funnels & ads
- Reporting becomes crystal clear
You’ll finally know how your Local SEO is actually performing, not just where you “rank.”
Why Back9 for Local SEO
- NZ-based Local SEO experts
- Transparent reporting
- No lock-in contracts
- Practical, real-world strategies
- Deep integration with website + CRM
- Growth-Driven continuous improvement
- Proven success with trades, services & local brands
We don’t just optimise your listing — we improve your entire local presence.
Other Digital Marketing + Growth Services
Drive visibility. Convert clicks. Grow sustainably.
- Google Ads (Search, Display, Performance Max)
- Social Media Ads (Meta, LinkedIn, TikTok)
- Remarketing & Retargeting Campaigns
- Content Strategy, Copywriting & Analytics
- Email, SMS & Omnichannel Campaigns
- Growth-Driven Marketing Retainers
Building a successful Digital Asset (or presence) is about 2 things. TRUST and AUTHORITY! And that in turn means visibility, traffic quality, user experience, and conversion.
If you’re keen to find out how your digital presence can be your ever-evolving competitve advantage, get in touch