Canva: Startup to 6 Million Dollar Business [Video]
Canva has taken the concpet of DIY graphic design, and smashed it. Canva is a startup that has gone from zero to six million dollars in just a few years, and they did it all through online marketing. Well, they also had a product that works and that people love. So, how did they do it? By focusing on SEO and creating content that answered key search queries, Canva was able to dominate the DIY graphic design market. Let’s take a closer look at how they did it.
SEO is Vital: Not just for DIY Graphic Design Startups
If you’re not familiar with SEO, it stands for search engine optimization. Basically, it’s the process of making your website more visible in search engine results pages (SERPs). This is important for startups because it allows you to get your name out there without spending a lot of money on advertising.
Canva understood this and made SEO a priority from day one. They identified key search terms related to their product and focused on creating content that would rank highly for those terms. As a result, they were able to dominate the SERPs for terms like “DIY graphic design” and “transactional intent.”
Quality Inbound Content is Key
In addition to ranking highly in the SERPs, for DIY graphic design type queries. Canva’s content is also high-quality. This is important because it keeps users engaged and coming back for more. Canva’s content is helpful, informative, and relevant to its target audience.
For example, a quick google search for “Design your own digital wedding invitations.” show Canva in the top position for organic SEO. This result provides valuable information that their target audience is searching for. Not only does it rank well in the SERPs, but it also helps keep users engaged with the Canva brand.
Canva is the perfect example of how online marketing can be a vehicle toward success and exponential growth! By focusing on SEO and creating quality content, they were able to dominate their market and grow their business rapidly. If you’re a startup owner or entrepreneur, take note of what Canva has done and try to replicate their success!