Digital Boost NZ – What is it?

Digital Boost NZ – What is it?

To Digital Boost or Not to Digital Boost? That is the Question!

The New Zealand government has recently rolled out a new Digital Boost Skills Training & Support program for small businesses. Designed to provide assistance with boosting their digital presence, it sounds like a great initiative – but is it really worth your time? As the owner of a digital marketing agency, with a handful of staff, I wouldn’t go out looking to train in human resources or employment law myself. I’m too busy doing what I do! I would outsource this very important skillset to an expert.

So let’s weigh up the pros and cons of the Digital Boost initiative and decide if it’s worth your time.

What is Digital Boost?

Digital Boost is an online learning platform designed to help businesses build their digital presence. It offers free access to website audit and builder tools as well as more advanced topics such as Search Engine Optimisation (SEO), email marketing, and content creation. The government also provides one-on-one guidance and support through its Business Connect service, which helps small business owners create an action plan tailored to their individual needs.

The Pros

The biggest pro of this program is that it’s free! For many small businesses who don’t have the budget or resources for an expert consultant, this program is a great way to get started on building their digital presence without breaking the bank. Furthermore, by providing one-on-one guidance from an experienced professional in addition to the online tools available on the platform, participants can be sure they are getting quality advice tailored specifically to their business’s unique needs.

The Cons

Perhaps the biggest con associated with Digital Boost is that it takes time – something that many business owners don’t have enough of as it is! Even though the program provides access to high-quality materials and experts who can help guide you through setting up your digital presence, learning how to use these tools effectively requires practice and dedication – two things that not every busy business owner will be able or willing to commit to. Additionally, if you are looking for help in areas such as HR or employment law (which are outside of the scope of this program), then you may need additional external assistance from an expert in those fields.

This begs the question – Is Digital Boost really worth your time?

The answer depends on what type of assistance you need and how much time you are willing or able to commit in order to learn how do everything yourself. If you have some background knowledge already and just need some refreshers on certain topics along with personalized guidance from experts in your field, then yes – Digital Boost could be worth your time investment!


In conclusion, while Digital Boost might sound like a great initiative for small businesses hoping to build their digital presence without spending too much money, there are still some things you should consider before taking advantage of this free resource – namely how much extra time and effort you can dedicate towards learning all these new skills yourself. So if you need some personalized help with boosting your digital presence but can’t afford an expert consultant – then yes – maybe give Digital Boost a try! What do you have to risk, other than your valuable time…

Otherwise, if you value time too much, and want to Outsource Your Marketing for Maximum Efficiency, or even how to choose the right marketing agency for your business, feel free to reach out for external help if needed. Good luck!