Featured Snippets: SEO Gold for Businesses

Featured Snippets: SEO Gold for Businesses

Get Rich Quick with SEO Gold – Featured Snippets!

Ever heard of “featured snippets?” If you haven’t, then you’re missing out on a fundamental part of Search Engine Optimisation (SEO)! A featured snippet is the short answer that appears at the top of a search engine results page (SERP) when you type in a query. We refer t this as “position zero.” But what are featured snippets and how do they work? Let’s dive into it!

What is a Featured Snippet?

A featured snippet, also known as “position zero,” is the concise answer to a search query that appears at the top of SERPs. It usually consists of an image and around 40-50 words that provide direct, relevant information to users. Depending on your question and the content available, there may be more than one feat. snippet on a SERP. Most featured snippets come from websites with high authority and relevance to the query.

You will find these snippets on their own within overall search results, within the “People also ask” section, or along with Knowledge Graph information.

Screenshot of a Featured Snippet for Back9 Creative Google search query best seo nz

How Do Feat. Snippets Work?

Certain Keywords or phrases trigger Featured snippets. When someone searches for these terms, Google looks for content related to them. And selects the most relevant and authoritative source based on its algorithms. This source then becomes a featured snippet that appears at the top of SERPs before all other organic listings.

The key to getting your content included in a feat. snippet lies in understanding which keywords or phrases trigger their appearance. And then optimising your content accordingly. For example, if you use words like “what, why, how” or questions that start with them in your content. This will increase your chances of appearing as a snippet. These questions are typically used when people search for answers online. Additionally, if you structure your content into sections with headings can help Google better understand what is being said too. Therefore it can identify which parts should be pulled into the featured snippet box. Find out how to write a Blog Article for your website.

How To Write For A Featured Snippet?

There’s no single formula for getting featured snippets. However, there are some best practices that will help you increase your chances of getting your content included in a featured snippet.

  • Format your content properly
  • Use headings and subheadings to make it easier for Google’s algorithms to comprehend your text.
  • Use FAQ-style formatting and pose questions, followed by answers. This makes it easier for Google’s algorithms to recognize what section of your page include in the snippet.
  • Include relevant keywords throughout your content. This is so that Google knows what search queries it should associate with your page.

What Are The Benefits Of A Feat. Snippet?

Having your content appear as a featured snippet has numerous benefits for businesses looking to increase their visibility online. First of all, featuring prominently on the first page of search results gives you an edge over competitors who may not have been able to achieve such high rankings organically. Furthermore, people are more likely to click through when they see an answer box at the top of their search results than if they had scrolled down further on the page and found other organic listings below yours. Finally, since featured snippets are often accompanied by images or videos, this gives you another opportunity to attract potential customers into clicking through and exploring more of what your business has to offer!


These snippets represent an opportunity for businesses to boost their visibility online without having to invest in paid advertising campaigns or extensive SEO strategies. So the best SEO companies in New Zealand, are always looking to obtain them. All it takes is creating quality content with well-targeted keywords. So if you want to get ahead of competing businesses in search engine rankings without breaking the bank, start optimizing your website for position zero today!

You could be seeing some serious returns sooner than you think!