Hotel Industry Marketing: How to Embrace Digital Marketing
Embrace the Future: How the Hotel Industry Can Use Digital Marketing to Delight Customers and Drive Business
The world is constantly changing, and the hotel industry is no exception. Many of today’s guests are digital natives who expect fast and personalised experiences. And if you don’t provide them, they’ll simply go elsewhere. That’s why it’s crucial for hotels to embrace digital marketing. Not only to attract guests but to engage and delight them too. In this article, we’ll explore the best digital marketing practices for hotels. From building brand awareness to delighting customers and generating repeat business. So, get ready to learn how to take your hotel to the next level!
Build your Hotel Industry brand online
The first step in effective [digital] hotel industry marketing is to understand your brand. Your online presence should not only be consistent with your offline branding (such as your logo and messaging). But it should also be optimised for (SEO) search engines, mobile devices, and social media platforms. To build your brand online, start by creating a website that’s easy to navigate, visually appealing, and optimised for speed and search engines. You should also create social media accounts on platforms like Facebook, Instagram and Twitter. This will give your hotel exposure to more people.
Engage and connect with customers
Digital marketing is not just about attracting new customers, it’s also about retaining them. With social media, hotels can connect and engage with their customers in a way that’s personal, genuine, and timely. By responding to reviews and messages, sharing user-generated content, and creating interactive campaigns, hotels can build customer loyalty, encourage repeat business, and generate positive word-of-mouth marketing.
Use technology to personalise the customer experience
Technology has changed the way people travel and the way they expect to be catered for. Hotels can use digital technologies to make the customer experience more personalised and memorable. Examples include personalised welcome messages, in-room tablets, mobile check-in, and concierge apps that provide real-time recommendations and streamline the guest experience. But don’t forget to train your staff to use these tools and offer human touch when appropriate.
Generate positive reviews and referrals
One of the benefits of digital marketing is the ability to leverage customer reviews and social proof to attract new business. Therefore, Hotels can encourage their guests to leave reviews after their stay, and respond to those reviews to show their appreciation and address any concerns. Hotels can also incentivise guests with special offers for referrals to friends and family, who are likely to trust a recommendation from a trusted source.
Measure and optimize your efforts
Finally, no digital marketing strategy is complete without measuring and optimising its effectiveness. Hotels should track and analyze their website traffic, social media engagement, conversion rates, and customer feedback in order to find out what’s working and what’s not. With this data, hotels can tweak their strategy to get even better results, and stay ahead of the competition.
Digital Marketing can be Transformative for the Hotel Industry
Digital marketing is transforming the hotel industry, and those who embrace it will reap the rewards. By building a strong online presence, engaging with customers, personalising the experience, generating positive reviews and referrals, and constantly measuring and optimising results, hotels can create a seamless customer journey that delights guests and drives revenue. So, take the first step and start implementing digital marketing in your hotel today!
At Back9 Creative we often talk about the ever-evolving landscape of digital marketing. The fact …