Safety 1st NZ Case Study

Digital Marketing and Website Results

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Online Revenue Increase 2833%

Google Ads :: R.O.A.S 1162%

Facebook :: ROI 1531%

Industry: Ecommerce/Retail

Business Size: Team of 5

Location: Invercargill

Check out the live site

The results and ROI that Safety 1st NZ has seen, have been the result of our collaborative partnership!

To get more sales online, through their e-commerce website, we needed increased user experience. Right from the start when Barry and the team decided to rebuild their website with us, they were committed – and all in! The custom design and build and significant optimisation of the new Safety 1st NZ website, instantly saw page speed and website errors exponentially decrease. This meant increased user experience and over time the results have continued to speak for themselves. The increase in revenue and orders has seen the team have to work really hard to deliver to their clients, a challenge they have thoroughly relished.

With the backend integration with Accredo, a system that was built before the internet, a project always comes with some hiccups, which the clients knew and have been prepared to work alongside us and their IT partners at Online Computers.

The Safety 1st NZ website is a constant work in progress and we have some exciting updates on the wishlist and coming soon. At the time of writing this, we’re 12 months in and their sales have increased online, by a whopping 2833%. Yes, you read that right. So watch this space!


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The campaign

From ongoing SEO and SEM on the Safety 1st website to product targeted Facebook ad campaigns and Google ads, Safety 1st have seen tremendous ongoing results month on month since we launched their new custom designed and built website.