The Benefits of Search Engine Optimisation
If you have a website, chances are you’ve heard of search engine optimisation (SEO). SEO is the process of optimizing a website for Google’s search algorithm with the goal of earning higher web traffic levels and improving the visibility of the site.
There’s no Silver SEO bullet
While SEO may seem like a daunting and complex task, there are many benefits that make the effort worthwhile. Make no mistake though, SEO is no quick-fix solution. It takes a lot of hard work, but if you put in the work – or have an expert do it for you, it will pay dividends in the long run. In this article, we’ll break down some of the top benefits of SEO so that you can see why it’s such an important part of your digital marketing strategy.
1. Improved Visibility and Web Traffic Levels
One of the most obvious benefits of Search Engine Optimisation is that it can help improve your website’s visibility in Google’s search results. This is important because being visible on the first page of Google’s search results can dramatically increase your website’s traffic levels.
According to Moz, websites that rank on the first page of Google’s search results receive an average click-through rate (CTR) of 8.5%. This CTR drops to just 2.8% for websites that rank on the second page, and it continues to decrease as you move down the pages. This means that if you’re not ranking on the first page, you’re missing out on a lot of potential web traffic. This in turn means you’re missing out on a lot of leads, customers and ultimately – Sales!
2. Increased Credibility and Trustworthiness
When people see your website ranking high in Google’s search results, they’ll automatically perceive your brand as being more credible and trustworthy. This is because people tend to trust Google’s recommendations—if Google is recommending your site, then it must be good, right?
3. Greater ROI Than Traditional Marketing Methods
Another great benefit of Search Engine Optimisation is that it offers a much higher return on investment (ROI) than traditional marketing methods like print ads or television commercials. This is because SEO is an inbound marketing strategy, which means that you’re targeting people who are already interested in what you have to offer.
In contrast, traditional marketing methods are outbound strategies, which involve interrupting people who are not interested in what you have to say in hopes of getting them to convert. Because inbound marketing strategies are more targeted and efficient, they tend to provide better ROI than outbound strategies.
4. Increased Brand Awareness and Recognition
Finally, good SEO can also help increase your brand awareness and recognition by getting your name in front of more people. The more times people see your brand name, the more likely they are to remember it when they need a product or service that you offer.
Let’s get your website ranking
These are just a few high-level benefits that come with investing in Search Engine Optimisation for your website. From improved visibility and web traffic levels to increased credibility and brand awareness, SEO offers a lot of value for businesses of all sizes. So if you’re not already incorporating SEO into your digital marketing strategy, now is the time to start! And the best place to start is with website performance. Check out our free Website Audit tool below.