For The Pursuit Of Hoppiness
The creation of Hopsession was not just about brewing beer; it was about bringing a vision to life. Nathan’s endeavour represents his personal journey to create the beer he wanted to drink, and in doing so, he has contributed to the evolving beer culture in Invercargill.
His pursuit of a simple yet distinctive brand identity for Hopsession echoes his philosophy of brewing – crafting beers that are uncomplicated in their appeal, yet rich and diverse in their flavours.
Hopsession Brewing Backstory
Nathan McKenzie, a passionate brewer and a beer enthusiast, initially began his journey into brewing out of necessity. He was living in Invercargill a city known for its natural beauty but not particularly for its craft beers. His love for unique and characterful brews was left unsatisfied by the local offerings. So, he decided to take matters into his own hands – this was the inception of Hopsession Brewing.
Hopsession Brewing was born from a desire to fill a gap in the local market. And to cater to those who, like Nathan, were seeking something more from their beer. It was not just about creating a new brand, but about pioneering a new beer culture in Invercargill that celebrated diversity in flavor profiles and brewing methods.
The Importance of a Strong Brand
As he embarked on this venture, Nathan understood the importance of having a strong, recognisable brand. He wanted Hopsession to be synonymous with quality, simplicity, and authenticity. To that end, he sought to create a clean and uncomplicated logo that would capture the essence of Hopsession Brewing. He envisioned a logotype that would not only be unique but also easily identifiable – a visual representation that would effectively communicate the brand’s identity. And its commitment to delivering exceptional craft beers.