Forging Excellence and Community
When Rio Tinto owned New Zealand Aluminium Smelters NZAS – know locally as Tiwai, came to us there was a fair bit of uncertainty around the region of their future.
As far as CE Chris Blenkiron was concerned though, Tiwai were business as usual. And as such they needed a campaign to recruit in a number of key roles, but te most important being the Production Operator Role.
Following a visit to the plant, we set about producing campaign ideas with WHY TIWAI becoming the winner. The ide was to not only target the right people through various channels such as social media and online, to make them aware there was a career path and still opportunities within Tiwai and Rio Tinto as a whole, but to also show why Tiwai was a great place to work as well.
Graphic (Digital) Design
The main deliverable we were tasked with at Back9 was to get applications. From 6 months after we launched the campaign, the total number of applications receive across the board was 977.