Do I Need Google Ads?

Do I Need Google Ads?

In this digital age, at Back9 we often tell our clients that one of the most effective ways to reach your target audience is through Google Ads.

Google Ads is an advertising platform provided by Google. They allow businesses to display their ads on the search engine results page.

There are few types of ads that fit into this category.

  1. Search
  2. Display
  3. Shopping – perfect for Ecommerce businesses
  4. YouTube Pre-roll

But the question remains: Do you need Google Ads?

The answer is simple, yes, you need Google Ads! In this article, we will:

  1. Elaborate on why they are essential for your business and;
  2. Why it’s recommended to engage an expert to set up and run your campaigns.

Google Ads Increases Online Visibility

Google Ads is an excellent way to increase your online visibility. When you invest in Google Ads, or other PPC Adverts, your advert appears at the top of the search engine results pages. This therefore will increase the chances of potential clients seeing – and clicking on it.

By using Google Ads, your business becomes more visible to people who are actively looking for your products or services. An expert in PPC advertising like a Google Ads agency can help you develop a comprehensive strategy. This should be as a part of a digital marketing roadmap. This can in turn ensure your ads reach your audience in the most effective way.

Targeting Made Easy

Google Ads enable you to target potential clients based on specific search keywords, demographics, and locations. This capability is crucial for businesses that require laser-focused targeting to reach the right customers at the right time. Campaigns targeting broad terms may not be effective; that’s why it’s important to recruit an expert in PPC Advertising to help you configure your campaign settings and ensure it is working effectively.

High Conversion Rates

Google Ads is a great platform to increase your conversion rates. Conversion rates refer to the percentage of people who take a specific desired action after clicking your ad. This desired action could be making a purchase, filling out a form, or booking an appointment. Research shows that people who click on your Ads are more likely to make a purchase than those who don’t. An expert in PPC Ads can help you track your ads’ conversion rates and make any required adjustments to ensure the best possible results.

Google Ads are Cost Effective

If you’re asking yourself if you need google ads? Chances are you’re also wondering how much do Google Ads Cost? Or how much money you should spend on Google Ads?

Google Advertising operates on a pay-per-click system. This means you only pay when someone clicks on your ad. PPC Ads can be cost-effective, and it allows businesses to be creative with the budget they have set for their advertising campaigns. Hiring a Google Ads Specialist can save you money by making your online adverts more effective, which will result in more clicks and higher conversion rates.


Business owners, CMOs, and marketing professionals, if you’re not leveraging the power of PPC Ads, you’re missing out on an excellent opportunity to reach your target audience effectively. Not only can this provide a cost-effective way to get your message in front of (the right) potential clients, increase your online visibility, and deliver an outstanding results and return on investment.

Attracting clients requires more than slapping up a few ads. Hiring a Local Google Ads expert to develop and execute your digital advertising strategy will help you harness the full potential of PPC Adverts while ensuring that you receive the best possible results.

So my friend, if you want to grow your business, increase your online visibility, and achieve a high return on your marketing investment, then investing in Google Adwords is the way to go. Get a FREE Google Ads Audit today!