The State of Marketing in Invercargill NZ

Updated 24 June 2024

Marketing has always been a vital aspect of any business. It is the process of creating and communicating messages about products, services, and brands to a target audience. With the ever-increasing penetration of technology and the internet, businesses have been moving from traditional marketing to digital marketing. As for businesses marketing in Invercargill, a number of businesses are seeing the shift as an opportunity to boost their marketing strategies.

Let’s explore the state of marketing in Invercargill and how businesses can partner with marketing solutions providers like Back9 Creative to stay ahead in the game.

Shifting from Traditional to Digital Marketing:

The world is changing rapidly, and we are seeing an increased use of technology in our daily lives. Many businesses locally (and further afield) have seen this change and those who’ve shifted from traditional marketing methods to digital marketing are starting to flourish. Marketing in Invercargill (and anywhere with a smaller population than a big city like Auckland or Wellington) has always been predominantly word of mouth.

Getting your name out there can take a lot of time and effort but one major advantage for Digital Marketing is that it’s far more measurable than traditional methods. It has a broader reach, greater engagement, and better ROI. Digital marketing is an umbrella term that includes tactics such as social media marketing, SEO (search engine optimization), email marketing, content marketing, digital advertising and many more. Invercargill businesses must adopt these changes in their marketing strategies sooner rather than later to succeed in today’s competitive market.

Advantages of Digital Marketing:

Digital marketing has so many advantages compared to traditional marketing. It is cost-effective, measurable, flexible, and allows for better targeting of specific audiences. A major advantage of digital marketing is that it allows for real-time communication with customers, which can help businesses build personalised and trusted relationships with their customers. Businesses everywhere must take advantage of digital marketing to reach their target audience more effectively.

Finding the Right Invercargill Marketing Business to Partner with:

For businesses looking to make a shift towards digital marketing, it is important to partner with the right marketing solutions provider. The right marketing partner can help businesses create effective marketing campaigns, monitor and analyse results, make adjustments, and provide insight into future marketing strategies. Businesses must look for partners who have a proven track record of delivering results. They must also seek partners who can provide tailored solutions for their unique business needs.

Tailored Marketing Solutions in Invercargill:

Marketing solutions providers can offer tailored solutions to fit different businesses’ unique needs. Some may require more social media marketing, while others may require website design, SEO or email marketing. Marketing solution providers must understand their partners’ businesses. One way Back9 Creative does this is by taking a deep dive, immersing ourselves in the clients business by way of a Digital Marketing Roadmap.

Importance of effective marketing:

Effective marketing is vital for any business to succeed. Marketing creates brand awareness, builds customer relationships, and ultimately drives sales. The right marketing campaign can create a lasting impact on a business’s reputation and its bottom line – every business wants and needs to see results on a marketing investment. Invercargill businesses must incorporate effective digital marketing strategies into their overall business plan to ensure success.

Even if you don’t get it, it’s happening

If you want to increase your marketing in Invercargill, you must adapt to changing marketing trends to stay ahead of the game.

[Digital] Marketing is Simple, but it’s not easy! 90% of the work, you more than likely won’t understand, and that’s OK! Just embrace it. Businesses like us at Back9 Creative are here to help. We’re here to help make the shift successful. Your mission now is to find a partner with the right digital marketing solutions that fit your business. One that can offer tailored solutions for your unique business needs. Effective digital marketing is vital for any business to succeed, and businesses in Invercargill (well, anywhere really) must take advantage of the opportunities provided by digital marketing to stay ahead. So take the leap today. What are you waiting for?